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Scribe and Silverpop Partner to Deliver Digital Marketing Tools to Microsoft Dynamics CRM

Silverpop for Microsoft Dynamics CRM Helps Microsoft Dynamics CRM Users Further Their Digital Marketing Efforts (July 09, 2012)

MANCHESTER, NH -- (Marketwire) -- 07/09/12 -- Scribe Software, the leader in CRM data integration solutions, today announced that Silverpop™, the only digital marketing provider that unifies marketing automation, email, mobile and social, has leveraged the Scribe Online connection to develop its Microsoft Dynamics CRM integration on its Engage platform. Silverpop Engage for Microsoft Dynamics CRM, developed by ISV services provider Celenia Software, enables businesses to utilize comprehensive digital marketing capabilities in conjunction with Microsoft Dynamics CRM.

"Our partnerships with Scribe and Celenia are additional examples of the ways in which Silverpop leverages its strong partner network to deliver added value to its customers," said Will Schnabel, senior vice president of global business development for Silverpop. "We are extending the availability of all of the capabilities of our unified digital marketing solution to the Microsoft Dynamics community by leveraging Scribe's cloud integration platform and Celenia's implementation expertise."

Silverpop recently joined the Scribe SPARK Solution Developer Program for Cloud ISVs and Implementation Partners that offers access to the Scribe Online platform. Scribe Online supports cloud, hybrid, and on-premise integration with ease and reliability. ISV partners can quickly extend their applications using Scribe's intuitive integration tools, creating a seamless experience for customers. The SPARK program provides the resources and support to ensure partner success from development through deployment.

"We are delighted to partner with Silverpop to add value to customers' investments in CRM by integrating the Engage digital marketing platform with Microsoft Dynamics," said Peter Chase, founder, executive vice president, business development for Scribe Software. "The Scribe Online platform was developed specifically to provide ISVs such as Silverpop and ISV service providers such as Celenia with a flexible, cloud-based integration architecture that is both simple and powerful."

About Scribe
Scribe Software is the leader in CRM data integration solutions, helping businesses maximize their investments in CRM, ERP, industry applications, and other data assets. With over 12,000 customers and 1,000 partners worldwide, Scribe is a proven provider of cost-effective, reliable data solutions that give a competitive advantage to businesses large and small. With a range of offerings covering cloud, hybrid, and premise integration needs, Scribe has solutions that span a wide array of industries including Financial Services, Life Sciences, Manufacturing, and Media & Entertainment. For more information, please visit www.scribesoft.com, follow Scribe on Twitter, or subscribe to the Scribe Blog.

About Silverpop
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe. Visit us at silverpop.com.

Scribe Software Media Contact:
Andrea Nieto
B3 Communications, Inc.
Email Contact

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