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Scott Yancey Joins Right On Interactive as Vice President, Sales

(May 08, 2012)

INDIANAPOLIS, IN -- (Marketwire) -- 05/08/12 -- Right On Interactive ( http://www.rightoninteractive.com ), which offers a lifecycle marketing automation software solution that helps organizations win, keep and grow business, announced that Scott Yancey has joined the company as vice president of sales.

Yancey has spent his career developing solutions to increase customer loyalty. Most recently, Yancey was founder and chief marketing officer of Tetherball, a mobile marketing company that helps brands build one-to-one relationships with consumers. While at Tetherball, Yancey implemented loyalty marketing programs for brands including Budweiser, Dairy Queen and Carl's Jr. Yancey also has more than 20 years of experience selling and developing media-based sweepstakes and promotional campaigns for Yancey Marketing Corporation, in addition to gaining sales experience with Mobile-Technologies and Xerox.

"Scott brings a good mix of sales, marketing and entrepreneurial experience to Right On Interactive," said Troy Burk, founder and CEO of Right On Interactive. "His entire career has been spent helping companies increase customer loyalty. This wealth of industry knowledge will make him a trusted ally for our customers."

Yancey earned his bachelor's degree from Indiana University's Kelley School of Business.


About Right On Interactive
Right On Interactive is a lifecycle marketing automation software company that helps organizations win, keep and grow business. Right On Interactive's solution drives prospect and customer engagement throughout the entire lifecycle of an individual's or organization's relationship with a brand. Right On Interactive serves clients of all sizes in various industries, with a focus on the technology, finance and retail sectors. Founded in 2006, Right On Interactive is privately held and is headquartered in Indianapolis. For more information, visit http://www.rightoninteractive.com or follow on Twitter at @roi_marketing.

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For information contact:

Clarus Communications
Mara Conklin
847-816-9411
Email Contact

Linda Muskin
847-432-7300
Email Contact


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Related Keywords: marketing automation, lifecycle marketing, CRM, customer engagement, Right On Interactive, sales, Sales, Marketing, CRM - Customer Relationship Management, Finance, Sales & Marketing, Finance/Accounting, Sales, Finance/Accounting, Sales, Marketwire, , Business,

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