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Scoreloop Pioneers Mobile Social Gaming With Player Challenges

Free SDK Provides Game Developers With New Revenue Streams, Social Media & Competitive Edge (April 16, 2009)

SAN FRANCISCO, CA and MUNICH, GERMANY -- (Marketwire) -- 04/16/09 -- Scoreloop today announces its mobile social gaming platform helping game developers improve the player experience with features including: challenging other players, comparing scores, and learning more about their opponents through profile data on their mobile device and social networks. With its free SDK (software developer kit) and a highly available server infrastructure Scoreloop works with any iPhone game (more platforms to be announced). Implementing Scoreloop's technology helps developers differentiate their games from the competition and generate new revenue streams even for free games. Best of all, gamers play their games as they did before but now they seamlessly advance into the realm of Social Gaming by competing with real people.

"Nothing is better at motivating gamers to play more than seeing someone out there with a better score. And the only thing that comes close to that is the ability to brag about it on social media like Facebook," said Scoreloop's CEO, Marc Gumpinger. "We're bringing that level of play and functionality to the mobile device in your pocket now."

How Scoreloop Works

Like challenge features found in console games, gamers earn points based on agility, knowledge and strategy skills. Scoreloop works in any game that results in a score. With each win, the gamer is awarded coins and points. Coins allow for playing new challenges. Points express skill and ranking. When gamers run out of coins, they repurchase them for more challenge play.


Play and Stay

The human desire to compete drives Scoreloop's success. By publishing their skill points on social networks, gamers attract other gamers to the competition and try to increase their status in a community or region. When challenges are made, more gamers join the fun, the involvement becomes more intense, the stakes go up, and gamers return time and again to challenge, gloat and try to reclaim their position. To see a brief video on how Scoreloop works please visit: www.scoreloop.com/intro

Gamer Experience

Scoreloop offers game players these features/experiences:

-- Challenge other gamers on social networks like Facebook, from an iPhone's address book, by email, directly from Scoreloop's high score lists or using Scoreloop's skill based auto matching system which finds opponents with like skill levels -- Publish gaming activities automatically on communication channels like Facebook or Twitter. -- In addition to global high score lists, gamers create custom high score lists using segmentation and location attributes like city, age, skill level, etc. -- Customizable high score lists allow the player to be ranked however they wish, for example they may wish to be ranked in their home town where they have a higher ranking than if they were ranked by country or globally -- Profiles track gamers' scores, wins and losses, buddies, and challenges as this allows gamers to measure, express and develop their skills -- Recognizes the country the gamer is in and allows them to locate themselves on a finer level if they wish.

Game Developer Benefits

Scoreloop offers game developers an additional revenue stream, better analytics and viral marketing for game discovery -- all in a free SDK and server functionality.

New Recurring Revenues

-- Game developers profit from a recurring revenue share of coin sales -- Free games can now be monetized, publishers who charge for games get additional revenue -- Publishers can monetize old games and drive revenue and discovery for new games

Better Mine Social Data

-- Developers can qualitatively target games (e.g. regionally, learn where users drop out) for game improvement/future versions -- Insights can help developers better recommend games (even old/other games) and suggest areas for player skill improvement

Enhance Mobile Game Discovery

-- Publishers get a new recommendation vehicle driven by trusted users/friends -- Connections via social networks, address books spur the viral effects of a game challenge

SDK and Server Functionality for Free

-- The company launches on the iPhone platform and lends its deep expertise and many years of Apple and enterprise development -- The SDK handles the encrypted and obfuscated communication with Scoreloop's cloud computing servers. This architecture has been optimized for high availability and heavy transaction loads. -- Scoreloop handles all server operations/costs and entirely shields the incurred complexity from game developers through the SDK -- Implementing typically takes less than one day and does not require dedicated skills

"Coming from extensive backgrounds in mobile and server development, we've designed a rock-solid, standards-based SDK and modern architecture from the ground up," adds Scoreloop's CTO, Dominik Westner. "No matter if you are an Objective C or C developer, at the end of the day this makes the Scoreloop SDK stable and easy to implement."

About Scoreloop

Scoreloop invites large publishers and indie developers to visit www.scoreloop.com or contact us at developer@scoreloop.com and request the free SDK. Partnerships with some of the world's largest game publishers/portals and independents will be announced in the coming months. Scoreloop is comprised of successful entrepreneurs and former Apple and NeXT employees, who, since the beginning, have been working with the technologies underlying the iPhone and have deployed the most advanced server architectures. In 2008, the German based venture capital company Target Partners invested in Scoreloop. As one of Europe's most successful funds, Target Partners invests in start-up and early stage companies and supports them during their build-out and expansion phases.

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US
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GERMANY
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