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Scharff Weisberg Provides AV For Liz Claiborne

Provides a large complement of audio, video and lighting systems for annual corporate town meeting (July 15, 2005)

Scharff Weisberg provided a large complement of audio, video and lighting systems for Liz Claiborne Inc.s annual corporate town meeting at The Theater at Madison Square Garden in May of this year. Equipment highlights included a custom-built 15x50-foot Stewart Seamless rear-projection screen and Dataton Watchout and Vista Montage systems.

?Due to the size of our audience, we used to produce multiple meetings: four events back-to-back in New York and New Jersey, notes Liz Claiborne Inc. Director of Multimedia Services, Benjamin Hamblen. ?We were exhausted by the end of the week. This year, we decided to stage one big meeting instead. Scharff Weisberg has been doing this event since I joined the company eight years ago and has done a great job of adapting to changes as the meeting has grown in size and scope.

For this year, the show also opted to use its largest screen ever to add impact to the content. A 50x15-foot Stewart Seamless rear-projection screen was custom-built for the space with a black hard surround. It was flown over the stage and accommodated an overall resolution of 1050x3500 pixels.

?Once we decided to go with this screen we realized we could showcase a wide array of media - an introductory video, animated titles, special founders and chairmans awards segments, and an impactful animated grid which presented our portfolio of brands, says Hamblen. ?Josh Weisberg, Guy Bostian and Randy Briggs at Scharff Weisberg were very helpful in leading us through the production process so we knew exactly what to create and how to create it.

Liz Claiborne Inc. worked closely with Scharff Weisberg Media Resource Center, providing QuickTime content files, which were encoded to Windows Media 9 files. The encoded files were then loaded into a Dataton Watchout System, which fed a Vista Montage system. In addition, two cameras were sub-switched with a Sony DFS and fed to the Montage for Picture In Picture (PIP) effects.

Projection was handled with three double stacks of Barco R-12 projectors dual converged for brightness and redundancy. The projectors were overlapped and edge blended across the expanse of the unusually-wide projection screen. The entire event was recorded on two Sony 2800 Beta decks.

Scharff Weisberg met the awards shows lighting needs with two 60-foot runs of 20x20-inch box truss. A full compliment of conventional lights were utilized for stage wash and specials along with VARI*LITE VL2500 Spots and Studio Colors.

The audio complement supplied by Scharff Weisberg consisted of a Meyer M2D Array System flown left and right of stage with four M2D subwoofers; Meyer M1Ds for front fill and foldback; and 14 channels of Sennheiser wireless microphones, --12 handheld for Q&As and two beltpacks coupled with DPA headsets for the shows presenters.

?Ive been working with Scharff Weisberg for 10 years and have come to rely on them for their expertise in staging and media creation. This event was a classic example of that, concludes Hamblen. ?From Josh taking the time in prepro to assure us everything would come together to Guy overseeing the event which went very smoothly, our two companies work really well together.

About Scharff Weisberg
Scharff Weisberg specializes in audio, video, lighting and post production technology for the corporate, social, arts and theater communities.

For more information on Scharff Weisberg, call 212-582-4705 or visit their website at


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Related Keywords:Scharff Weisberg, Dataton, Watchout, Vista Montage, Stewart Seamless, Sony DFS, Barco, VARI*LITE, Meyer M2D, Sennheiser, DPA,


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