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Scene Partner® 1.5 Gets iPad® Update from Award Winning Design Firm

  (September 13, 2011)

Norwalk, CT (PRWEB) September 13, 2011

With more than 425,000 apps now available for the iPhone and over 90,000 apps for the iPad,* developers need to continually update their apps to stay competitive. Frequent updates also help them take advantage of new technologies that deliver more functionality and greater ease of use for their customers. Scene Partner® 1.5 from developer MyTheaterApps.com is no exception.

MyTheaterApps.com originally chose the award winning design firm TFIEnvision of Norwalk, CT to design the branding and graphics for the launch of its Scene Partner app and website. True to form, the results won multiple awards for design excellence. Scene Partner is a powerful tool that helps actors with the age old problem of how to memorize lines. Actors can load scripts into the iPhone® or iPad via the website, and the app uses advanced text-to-speech software from the Acapela Group to read the various parts. Actors can play back just their lines, just their cues or entire sections of the script. They can also record their lines using their own voice and merge it with the text-to-speech playback. Scene Partner gives actors a new solution for how to learn lines.

Having successfully launched in November of 2010 (Scene Partner spent several weeks in the coveted New and Noteworthy section, on the home page of the App Store), it was time to look at a major update for the iPad. MyTheaterApps.com again tapped TFI Envision, Inc. to help with the iPad design.


New functionality called for new navigational icons, including ones for the public library, my library and theater library. The icons illuminate from within when they are selected, as though the librarys lights have been turned on. They also designed a generic script icon. Customers can provide their own artwork when uploading a script, but if they dont then the new generic script icon is used to represent the script. A pick script icon was also added to aid with the Apps navigation on the iPad.

According to J. Kevin Smith, owner of MyTheaterApps.com, Apples success with the iPad gave us the chance to re-imagine Scene Partner for a larger screen. We had an opportunity to extend the potential of the app, making it possible to replace a paper script with a digital one. But it was important to retain and expand on the original design that makes the iPhone app so distinctive. The team at TFIEnvision helped us make that transition and deliver another winner.

  • Source Apple Computer

To learn more about Scene Partner, visit https://www.ScenePartnerApp.com
To learn more about TFI Envision, visit http://www.tfienvision.com

About MyTheaterApps.com:

MyTheaterApps.com is the developer of Scene Partner, an award winning App for the iPhone, iPad and iPod Touch that helps actors learn their lines. It merges text to speech software from the Acapela Group, voice recording and advanced algorithms to provide a unique and innovative tool for actors. It was released in early November 2010. Within the first week, Apple listed it as "New and Noteworthy" on the App Store, The Wall Street Journal ran a story about the app in its App Watch section, and Tom Cruise, the American Theater Wing (producers of the Tony Awards) and the Public Theater in NYC all tweeted about Scene Partner to their followers.

A media kit is available at https://www.ScenePartnerApp.com/ScenePartnerMediaKit.pdf

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Read the full story at http://www.prweb.com/releases/ScenePartner/how_to_memorize_lines/prweb8767868.htm.


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