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Sazerac Selects Vistaar to Optimize Price and Promotion Across Its Three-Tier Value Chain

New Orleans-Based Organization the Latest Addition to Vistaar's Growing Portfolio of Leading Companies in the Beverage Alcohol Industry (February 21, 2012)

PARSIPPANY, NJ -- (Marketwire) -- 02/21/12 -- Vistaar Technologies, Inc. (, a leading provider of price management solutions, today announced that The Sazerac Company, Inc. (, has selected the company's pricing solution to optimize price and promotion throughout its three-tier value chain. Founded in New Orleans in 1850, Sazerac has grown from a single self-named cocktail into the owner of some of the United States' most venerable distilling companies - Buffalo Trace Distillery, A. Smith Bowman, The Glenmore Distillery, and Barton Brands.

"We have a deep understanding of the challenges that Sazerac and other beverage alcohol companies face when pricing extensive portfolios in a complex marketplace," said Paul Greifenberger, senior vice president of sales at Vistaar. "Vistaar's innovative pricing solution delivers optimum performance for complex pricing environments that require robust, flexible software. We look forward to sharing our expertise to help Sazerac increase its share of the margin pool in an increasingly competitive beverage alcohol marketplace."

Sazerac is the latest company to join Vistaar's growing portfolio of beverage alcohol customers, which also includes market leaders such as Beam Global Spirits and Wine, Inc., and Pernod Ricard USA. Vistaar's pricing solution for beverage alcohol is designed to address the needs of this industry, including support for its inherently complex distribution channels and the unique state laws that govern the distribution and sale of alcoholic beverages. The Vistaar solution manages price and promotion changes and the associated ripple effects throughout the three-tier distribution network, helping to drive profitable revenue growth.

About The Sazerac Company, Inc.
Sazerac is based in New Orleans, Louisiana and is one of New Orleans' oldest family owned, privately held companies. The company has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; and Montréal, Canada. For more information, please visit

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions. Vistaar's pricing software enables companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Vistaar is working with global companies including AMD, Beam Global, Cisco, Pernod Ricard and GE to transform pricing operations into a strategic advantage. For these companies, Vistaar pricing solutions drive measurable price and margin improvements and deliver profitable growth and maximum shareholder value. Vistaar's operations include six offices across North America, Europe and Asia. Visit our website or contact Vistaar at +1-973-581-6300 for additional information.

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Press Contact:
Erin Hatfield
DPR Group, Inc.
(919) 678-9200
Email Contact

Company Contact:
Jane Biddle
Vistaar Technologies, Inc.
(973) 434-6240
Email Contact

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