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Sarofsky Corp. is SHAMELESS for Showtime: Company Creates Main Titles For New Original Series

(January 18, 2011)
DMN Newswire--2011-1-18--Sarofsky Corp.'s main title sequence for the new Showtime Original Series SHAMELESS is an irreverent and illuminating portrait of the Gallagher family where private moments are exposed in the most unexpected place: the bathroom. The main title sequence, which premiered Sunday night, was inspired by the unapologetic tone of the show and its central characters.

View it here: http://hype.wiredrive.com/l/p/?presentation=165674fc5919d5c3841408792ad68add

In SHAMELESS, Frank Gallagher is the proud single dad of six smart, spirited and independent kids, who without him would be... perhaps, better off. The brilliant William H. Macy and Emmy Rossum star in this wildly engaging and fearlessly twisted new Showtime Original Series.

Erin Sarofsky, who directed the SHAMELESS main title, worked with the series creatives and cast to produce an authentic, completely original introduction to the show. The action was scripted as an intricate dance of illicit and personal behavior, which came to life on set by the charismatic cast.  

"It was rewarding to work with everyone at John Wells Productions and Showtime, as well as the amazing cast from SHAMELESS," comments Erin Sarofsky. "Our concept focused squarely on the actions and personalities within the family. While on set, we wanted to capture everything from our complex choreography to the quirky and serendipitous tendencies innate to the characters. The actors took our direction to a new and exciting level, infusing each moment with both exceptional subtlety and electricity."

Shooting on the RED ONE camera, Sarofsky chose to compose the scene at a lower perspective, which mostly obscures the actors' faces and turns the viewer into a voyeur. The result is captivating and pleasingly uncomfortable. "The Luck You Got," by indie rock band The High Strung, is the pitch perfect music track with crunching guitars and lyrics that evoke scrappy survival in the face of adversity.

Sarofsky Corp. provides creative storytelling, high-end concepting, and direction for entertainment and advertising-driven projects.  The SHAMELESS main title highlights their strength as a live action production company, with type treatment and design playing a supporting role. Other projects produced by Sarofsky Corp. include the main title sequence for NBC's COMMUNITY, the Coca-Cola iPhone app, 'Superman/Batman: Public Enemies' feature titles, and commercials for Motorola, GM and more. For information on Sarofsky Corp. please visit: http://www.sarofsky.com.


Credits:

Client: Showtime & John Wells Productions
Andrew Stearn - President TV
Chris Selak - Sr. VP TV

Production
Production Company - Sarofsky Corp.
Director - Erin Sarofsky
Co-Director - Lindsay Daniels
Executive Producer - Louise Krakower
Head of Production - Rachel Steele
Director of Photography - Adam Santelli
Production Designer - Naomi Slodki
Creative Director - Erin Sarofsky
VFX Director - Matt Crnich
Editor - Lee Gardner
Concept Design - Lindsay Daniels
Designer - Gene Park
Designer - Nik Braatz
Assistant Producer - Halley Bonoma

Cast
Frank - William H. Macy
Fiona - Emmy Rossum
Steve - Justin Chatwin
Carl - Ethan Cutkosky
Veronica - Shanola Hampton
Kevin - Steve Howey
Debbie - Emma Kenney
Ian - Cameron Monaghan
Lip - Jeremy White
Karen - Laura Slade Wiggins
Liam - Blake & Brennan Johnson

Music
"The Luck You Got" - The High Strung

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Related Keywords:Shameless, Showtime, TV, Main Title

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