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Samsung Reaches Pinnacle of Design World

Samsung style receives IDEA Awards (June 25, 2004)

Samsung's design expertise is gaining increasing attention around the world. Each year the Industrial Designers Society of America (IDSA) selects the best new product designs from specific industry categories for the Industrial Design Excellence Award, or IDEA. The winners are then published in BusinessWeek magazine. Five Samsung products were honored in IDEA 2004, more than any other company. As a result, Samsung has won a total of 19 Industrial Design Excellence Awards over the past five years, tying with Apple for first place.

A Samsung 17'' LCD monitor (model: SyncMaster 173P) and portable circular printer (concept product) each won the Gold Award at IDEA 2004. Two of the company's 50'' DLP projection TVs (models: SVP-50 and SVP-56L7) and a microwave oven (model: MD1000) received Silver Awards, while the Samsung Smart Screen (a background computer screen that automatically organizes icons) got a Bronze Award.

The foldable 17'' LCD monitor has only a "Power On" button (all adjustments are performed with the mouse), and the cable connection is hidden in the back. This exquisitely simple design won not only at IDEA 2004 but also at this year's iF Design Awards and Red Dot Design Awards.

Senior Vice President Chung Kuk-hyun at the Samsung Electronics Design Center says, "We currently have over four hundred specialists developing new basic product designs. At the same time, we research aesthetic improvements [user interface, sound, color, materials and so on] and seek to set new design trends in the industry. Improvements in our designs of the T100 and E700 mobile phones, foldable LCD monitor, portable DVD player and 22'' LCD TV have resulted in global 'hit products' that project the unique "Samsung Style." We will continue to develop such masterpieces."

This year marks the 25th IDEA Design Awards, which are handed out in nine different categories, including consumer products, automobiles, the environmental, graphics, and design concepts. Samsung has been participating in the program since 1996.

About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit

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Related Keywords:Samsung, IDEA Awards, IDSA, Industrial Designers Society of America, SyncMaster 173P, portable circular printer, DLP projection TV, SVP-50, SVP-56L7, microwave oven, MD1000, Samsung Smart Screen, iF Design Awards, Red Dot Design Awards, Chung Kuk-hyun,

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