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Sales Performance Associates Releases Guide to Media Tech Trade Show Sales Success

Free Guide Helps Improve Sales Professionalism (March 05, 2006)

Sales Performance Associates, a sales and marketing consulting services firm, is offering broadcast and media technology companies a free, step-by-step guide to help them improve their trade show sales effectiveness just in time for the annual National Association of Broadcasters exhibition in April.  Also included in the ReSolve Guide for NAB Technology Exhibitor Sales Success are forms and templates NAB exhibitors can use to implement the plan.

?Many companies selling media technology solutions recruit sales people directly from the industry and rarely provide them with professional sales skills, says Jim Cundiff, Managing Partner of Sales Performance Associates and author of the guide.  ?These companies spend millions of dollars preparing their booths for NAB, but often never invest in properly preparing a sales strategy for the events like NAB.

The 24 page booklet is based on Sales Performance Associates ReSolve Sales and Marketing Methodology designed to help media technology companies differentiate and modernize their sales and marketing methods.

?The media technology marketplace is filled with small- and medium-sized companies that have innovative solutions that deliver value to the rapidly changing marketplace, says Cundiff.  ?This guide is designed to help these exhibitors quickly implement a sales strategy to sell these great products and services in as professional a fashion as larger, better-funded companies.

The ReSolve Guide for NAB Technology Exhibitor Sales Success may be downloaded at no charge by visitors to the Sales Performance Associates website or by contacting the company

About Sales Performance Associates

Sales Performance Associates provides sales, sales management and marketing improvement services to companies in the media technology marketplace.  Managing Partner, Jim Cundiff, is a former broadcast journalist and has over 20 years of sales and marketing expertise with companies including Associated Press Broadcast Technologies, BASYS (now part of Avid Technologies) and others.  The firm serves clients worldwide from offices near Atlanta, Georgia.

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Related Keywords:media technology , sales NAB guide, Sales Performance Associates

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