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Sainsburys Shakes It up with New Cocktail Recipe Book

  (April 12, 2011)

(Vocus/PRWEB) 12 April 2011

To celebrate the resurging popularity of the cocktail, Sainsburys has launched a brand-new recipe book, Cocktails by Sainsburys, a collection of 50 delicious mixed drinks to enjoy and impress on any occasion, available to buy in-store now for only £3.

The 124-page mini hardback is packed with an irresistible collection of recipes covering classics, retro favourites and ideas for parties, all illustrated with stunning photography. With practical advice on equipment and techniques, and plenty of tips to bring out the mixologist in you, Cocktails by Sainsburys has everything needed to mix up a masterpiece, from classic cocktails to more flamboyant on-trend recipes. All 50 recipes in the Cocktails by Sainsburys collection have been tried, tested and tasted by Sainsburys, so people can mix their favourite cocktails at home and be sure of fabulous-tasting results.

A joint enterprise between Sainsburys and Seven, the award-winning customer engagement agency, Cocktails by Sainsburys follows the success of 2010s Winter Recipe Collection by Sainsburys, and Baking Recipe Collection by Sainsburys, which was launched in February. The Winter Recipe Collection by Sainsburys, the supermarkets first recipe book, was the best selling non-celebrity cookbook at the end of last year.
The Cocktails by Sainsburys book was ddeveloped by the experienced in-house team at Seven.

Dorcas Jamieson of Seven says: This fantastic little recipe book is the latest offering from our series of joint-venture books we are producing for Sainsburys. We have a long-established track record of creating great-tasting, fail-safe recipe content and our in-depth understanding of Sainsbury's customers makes these books a natural extension of our ongoing relationship with the retailer.

Seven also produces Sainsburys Magazine, now the UKs most widely read, paid-for title. With just under 4 million readers every month (NRS), Sainsburys Magazine is the only magazine to have won the covetable PPA Customer Magazine Award at the annual Periodical Publishers Association (PPA) Awards three times.



Contact at Seven:
Shareena Ali
3-7 Herbal Hill
Tel: 020 7775 5549
Email: shareena(dot)ali(at)seven(dot)co(dot)uk

About Seven

  •     Seven is an award-winning multichannel content agency.
  •     Experts in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.
  •     Clients of Seven include Virgin, Sainsburys, CIMA, English Heritage, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and Waterstones.
  •     For further information: or contact Shareena Ali, PR, shareena(dot)ali(at)seven(dot)co(dot)uk 020 7775 5549.


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