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Sainsburys Magazine Appoints Former Elle Beauty Editor, Victoria Riedl

  (March 02, 2011)

London (PRWeb UK) March 2, 2011

Victoria Riedl, former Beauty Editor of Elle magazine, has joined Sainsburys Magazine as Beauty Editor. Victoria will revamp the food and lifestyle titles beauty pages with a gorgeous new look, and share her expert tips and tricks with readers.

Riedl started her career at New Woman magazine, where she developed her skills and reputation in the beauty industry. In 2005, she moved on to become Beauty Editor at InStyle magazine, working with the worlds biggest stars, including Dita von Teese, Rose Byrne, Natalie Imbruglia and Kelly McDonald.

By 2006, Victoria had been appointed Beauty Editor at one of the worlds biggest fashion magazines, Elle UK. Her beauty pages were an inspiration to readers and voted some of the most popular in the magazine.

Victorias expert opinion has appeared in newspapers that include The Times and London Evening Standard. She has also written trend reports for cosmetic brands Bobbi Brown and Aveda.

Helena Lang, Editor of Sainsburys Magazine, says, Were very excited to have Victoria on board. She has an excellent understanding of what our readers want to know about the latest products and techniques and simply the best contacts in the industry. She is currently working on revamping the beauty pages for the May issue, bringing more inspirational visuals and creativity plus better practical advice. Her award-winning career, contributing to the creativity and success of the Elle brand, is a great asset to Sainsburys magazine.

Victoria Riedl, Beauty Editor at Sainsburys Magazine, says, I'm really excited to be working on Sainsburys Magazine. I love the title and really understand the readers needs I am one, after all! I hope to breathe new life into the beauty pages and offer practical advice, new tips and tricks and more style and trend news.

Sainsburys Magazine, which is published by Seven, the award-winning strategic content agency, is now the UKs most widely read paid-for title. With almost 4 million readers every month (NRS), it is the only magazine to have won the covetable PPA Customer Magazine Award at the annual Periodical Publishers Association (PPA) Awards three times.

Sainsburys Magazines unique mix of food and lifestyle content offers its readers recipe inspiration from the magazines renowned food team plus ideas for their homes, families, health and holidays. At only £1.60, the monthly glossy is incredible value, with tips and advice from the best writers and contributors, including a monthly column from keen cook and busy mum, Fiona Gibson, a monthly Q&A with top psychotherapist Elizabeth Meakins and recipes from the worlds best chefs and food experts, including Nigel Slater and wine expert Olly Smith.

Contact at Seven:
Shareena Ali
PR Manager
3-7 Herbal Hill
Tel: 020 7775 5549
Email: shareena(dot)ali(at)sevensquared(dot)co(dot)uk

About Seven

  •     Seven is an award-winning multichannel content agency.
  •     Experts in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.
  •     Clients of Seven include Virgin, Sainsburys, CIMA, English Heritage, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and Waterstones.
  •     For further information: or contact Shareena Ali, PR Manager, Shareena(dot)ali(at)sevensquared(dot)co(dot)uk 020 7775 5549.


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