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SUPER MAXON: C4D in superbowl seats
You know that there will be several MAXON CINEMA4D superbowl commercials this year during the football championship, but what you might not know is that C4D will also be behind the camera as well... MAXON customer ISD (Innovative Show Design) is responsible for ensuring
that each broadcast commentator area during the game (each set and desk
area where commentators will sit and be filmed) is broadcast-perfect.
They develop each set virtually (via VectorWorks and CINEMA 4D R11) as
mock-ups to preview color, lighting, etc. prior to the actual physical
set being ordered and manufactured. They also manage the on-site
set-up to ensure everything marks exactly to the pre-approved plans.
Source:Digital Media Online.
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