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STEELE Completes ?Stunning EFX for TLC

Studio tackles post work for ?What Not to Wear? promos (October 11, 2004)

STEELE provided visual effects and final post services for a new promotional campaign for the hit TLC reality series What Not to Wear. The trio of wry spots, conceived by TLCs in-house team, cast show hosts Stacy London and Clinton Kelly as style commandos who ambush the fashion-challenged.

In Christmas Sweater, a woman in an obnoxiously loud holiday sweater stands alone and forlorn at an office party. Suddenly, a hand clutching a stun gun appears and delivers a shock that knocks the woman cold. A moment later, she reappears dressed in a tres cool dress and immediately draws the attention of a good-looking young man. A cutaway shows London and Kelly feeding the offending sweater into the office shredder.

STEELEs role included putting the zap in the zapper. Quantel Henry artist Jerry Steele created an arc of electricity and animated it so that it appears to fire from the gun and shock the woman. Steele also helped to suggest the passage of time by affecting light and color in the opening scenes to suggest early day, while darkening the windows and atmospherics in later scenes to indicate that the party has carried on for a long, long time.

Steele also applied his expert touch to Jogger to deliver a stinging blow to a man who embarks upon a run in worn and ill-fitting sports clothes. In this case, the man is waylaid by the What Not to Wear Duo by means of a poison dart to the hindquarters. Steele made that trick work by digitally removing the intricate gear used to direct the dart to its target.

In the final spot in the package, London and Kelly surprise a dowdy couple at an ATM and force them to disrobe?but then surprise them by offering him a hip sports coat and slacks and her a cute jeans outfit. ?For each spot, we combined portions of different telecine passes and did additional color correction work to make the look perfect, said Steele.

Henry artist Monique Eissing completed the project, preparing more than 40 versions of the spots with titling specific to different markets.

STEELE is located at 1437 Seventh Street, Santa Monica, CA 90401. For more information, call (310) 656-7770 or visit


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Related Keywords:STEELE, EFX, TLC, What Not to Wear, visual effects, Quantel Henry, Jerry Steele, telecine, Monique Eissing,

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