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SRS Labs Introduces WOW HD at CES 2006

HD audio enhancement technology (December 30, 2005)

SRS Labs, Inc. announced that the new SRS WOW HD audio enhancement technology for televisions and consumer electronics products will debut at the International Consumer Electronics Show ("CES") from January 5-8th at the Las Vegas Convention Center in room N-218.

SRS WOW HD provides consumers, for the first time, the ability to adjust the mix of the phantom center image relative to the background audio. Consumers can now easily position the dialog and vocals to their taste and playback environment. It also features high definition audio enhancement for added clarity of high frequency content along with advanced bass processing for superior low frequency sound quality. SRS Labs will be demonstrating WOW HD on Analog Devices' SigmaDSP audio processors at CES.

SRS WOW HD solutions are available for televisions, set top boxes, DVD recorders, and digital media players from SRS Labs platform partners including: Analog Devices' SigmaDSPs (AD1940/1941, ADAV400, ADAU1701); SigmaTel STMP35xx; Freescale Coldfire and ARM. Other WOW HD-enabled chips from leading semiconductor manufacturers will be available in early 2006.


SRS WOW(TM) improves the dynamic audio performance of compressed and uncompressed audio by expanding the size of the audio image and creating a deep, rich bass response. The patented techniques in SRS WOW widen the horizontal sound field and raise the vertical sound image, retrieving information lost in the mixing process to create a more natural audio experience. WOW also shapes a maximized bass response using sculpted filters and driver physics to go beyond the low-frequency limitations of speakers and headphones. The combination enables manufacturers of televisions, mobile phones, and digital audio players to leverage cost-effective components for a high-quality consumer experience. SRS WOW HD builds on the success of SRS WOW by adding the new Definition(TM) control for high-definition clarity and the new center control for dynamic extraction and positioning of dialog.

SRS WOW HD is the latest addition to the SRS suite of audio enhancement and surround sound technologies. SRS TruSurround(R)XT is the industry's leading surround solution to play multichannel broadcast content over two speakers. SRS Circle Surround(TM) II is the matrix surround sound format used by HD Radio(TM) broadcasters and by television broadcasters like ESPN. More information on SRS WOW HD and other products from SRS Labs is available at For a private listening demonstration of SRS WOW HD at CES, please call 949-442-1070 or email

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Related Keywords:SRS WOW HD, high definition audio enhancement, high frequency content, bass processing, low frequency sound quality, CES

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