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SRS Labs Appoints New VP of Sales for Licensing Business

Company names Michael J. Franzi as VP of Sales for Licensing (September 09, 2005)

SRS Labs, Inc., one of the worlds leading providers of audio technology solutions, today announced the appointment of Michael Franzi as the companys vice president of sales for its licensing business, effective immediately.

Franzi brings to SRS Labs over 20 years of senior management experience in technical markets, as well as a strong passion for consumers, clients, and business success to his role as vice president of sales for licensing at SRS Labs. Before joining SRS Labs, Franzi was chief marketing officer at THX, a leading supplier of technology solutions for the consumer electronics, cinema, DVD, authoring, games and automotive markets. While at THX, Franzi was instrumental in building an enhanced global sales team and drove improved marketing programs and operations. Prior to THX, Franzi was VP of Americas, marketing and sales for a subsidiary company of KDDI Corporation. While there, he successfully launched many innovative products for the professional TV broadcast and post-production markets. Prior to that, he held senior sales and marketing management positions at leading technology companies including Planar Systems and Tektronix.

Clearly focused on leveraging the companys momentum within its licensing business, Franzi will be a key leader in driving the companys sales efforts. In his role as VP of sales for licensing, he strengthens the companys sales organization and will coordinate with marketing to increase sales opportunities and elevate the SRS brand globally.

Commenting on the appointment, chairman and CEO Thomas C.K. Yuen said, ?Michael brings to SRS tremendous knowledge of the licensing business and contacts within the consumer electronics industry. His appointment at this juncture is especially strategic on the heels of our second consecutive record quarter for licensing. I believe he will play a key role in our continued growth and will have a positive impact on our sales team and licensing business.

?SRS is a great company with a solid reputation in the audio market, Franzi said. ?Their innovative technologies, strong client orientation and rapid expansion into new markets are all very exciting. I am looking forward to working with our customers and the SRS team to unlock the power of this dynamic organization.

About SRS Labs, Inc.
SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the worlds top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs technologies can be heard through products ranging from televisions, LCD and plasma monitors, cell phones, MP3 players, car audio systems, and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs technologies. Valence Technologies Limited, a Hong-Kong based subsidiary of SRS Labs, is a semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea.

For more information about SRS Labs, Inc. please visit


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