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SONY Brasil Exhibits FAST Multimedia Products at Broadcast & Cable 2001

(September 13, 2001)
FAST Multimedia and Sony Brasil showcased the SONY ES-3 DV Editing System powered by FASTstudio software, during Brasils Broadcast & Cable 2001 Exhibition, this year in Sao Paulo, Brasil. SONY BRASIL launched their line of Turnkey non linear systems with desktop and laptop VAIO computers powered by FAST purple, offering to the Professional Digital Video & Multimedia Industry a powerful combination of two industry leaders creating high end and state of the art technology.

AV Data International, Miami, a leading developer in innovative solutions for the video editing market, together with SONY BRASIL managed to combine the successfully high end SONY VAIO computers and the FAST Multimedia purple, the professional DV editing version of the award winning FASTstudio software creating once again a perfect solution for the professional DV editing environment.


As the SONY ES-3, with thousands of systems installed worldwide, runs a version of FASTstudio editing software, the same as this new option of a professional DV editing systems based on the SONY VAIO and powered by FAST purple, together has the ability to work seamlessly in a networked video editing environment which was shown at the exhibit in Sao Paulo. Many visitors of the three day show could appreciate this next generation of video post production solutions and could test run any kind of production process combining post production work on ES-3 and VAIO-purple (desktop and laptop version) through a common network and even experience an immediate scheduled playback to broadcast the results from a Video Server Station fed by the Video Content Storage also installed within this advanced networked solution.

The VAIO-purple solution, presently shipping, allows the users to select different professional quality options, is available for immediate installation or future upgrades, so no matter what budget, this represents a perfect entry level option without having to miss the professional DV editing functions with an incredible unmatched performance level.

FAST purple profile:
purple is the professional DV Editing system from FAST Multimedia. Based on the popular FASTstudio editing software with a high performance software codec, purple is the solution for DV, DVCAM and DVCPRO Native Editing. purple's unmatched performance is no accident, years of extensive research and development have gone into this powerful editor. Thanks to modern code based on the Windows NT operating system, FASTstudio delivers unique benefits found on no other system like Instant Save and Background Processing. purple's software DV codec will amaze you with its speed and quality. Never has DV felt so right. Scrub through your footage with speed and accuracy never experienced on DV editing systems before. purples DV software codec provides real-time input/output. All video effects are accelerated and performed in the background, in full YUV sub-pixel quality.


Sony VAIO profile:
The Vaio Desktop and Laptop PC delivers most affordable computer for professional Brazilian market. They use the latest technologies and fastest processors and are ideal for news and multimedia applications. With some additional Firewire connections integrated on the computers, it is possible to connect additional storage to expand capacity to accommodate a lot of hours of video available during digitizing and editing. Both Desktop and laptop comes bundle with external hard disk. The Desktop version uses dual displays to facilitate the editing software operations. The Laptop version is called ?Kit do Reporter and come with special carrying case that can accommodate a DVCAM camcorder as DSR-PD150 and others accessories as well. Like ES-7 and ES-3, it is possible to use ClipLink technology, when the camera person logs shots with some DVCAM camcorders like DSR300A, so the shot information and position on the tape are instantly transferred to the Vaio, saving valuable logging time. In addition, there is some professional accessories available like dedicated Control panels, analog video and audio interfaces and advanced plug-in softwares for 3D effects, paint, composition, etc.

For more information, visit www.sonybrasil.com and www.fastmultimedia.com and www.av-data.com.



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