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SOLID Creates ?Big Graphics Package For VH1Creates complete graphics package for ?Big In 2005 Awards Show? TV special (December 20, 2005)
SOLID creates complete graphics package for VH1's "Big In 2005 Awards Show" TV special
Working with VH1 client Phil Delbourgo and Dempsey Productions, the shows producers, SOLID developed a narrow and unusual graphic vocabulary. Tightly cropped celebrity images, logo type and unanticipated camera moves. play off the award shows name in an unexpected and refreshing fashion.
Relying on facial features from cropped black and white photographs, the motion graphics hint at, without completely revealing, the names of the celebrities who VH1 chose as being ?Big during 2005. By incorporating architectural shapes of color with the black and white photography, the graphics feel classic yet extremely modern.
SOLID was particularly effective in accentuating each category. For example, the opening for ?VH1s Big Stylin category used fashion icons, while the open for the ?Big IT Girl category played up the trend setting powers of its nominees.
Thom Blackburn, SOLIDs Creative Director, said, ?It's always fun to involve viewers in truly different way. You can play with the foreground and background elements and trick the mind. The exaggerated scale and spatial compositions allowed us to do some really superb stuff. Were really proud of it.
Mophonics was hired to compose the shows music package. ?Stephan and Shelley Altman from Mophonics were a blast to work with, says Jennifer Holstein, SOLIDs Executive Producer.
VH-1 Big in 2005 Awards Show:
DESIGN CREDIT LIST:
Phil Delbourgo, VP Brand and Creative
Wendell Wooten, Executive Producer
Jennifer Holstein, Executive Producer
Matthieu LeBlan, Lead Designer/Creative Director
Thom Blackburn, Creative Director
Shawn Harris, designer/animator
Allen Donhauser, animator
Josh Sahley, animator
Nic Baquero, animator
Steven Dudeck, animator
Formed in Santa Monica, CA, in 2005, as a full-service, motion graphic design studio, SOLID specializes in animations for television networks and programs, TV commercials, and feature films.
Thom Blackburn is SOLIDs Creative Director. Formerly with ESPN, and a former Creative Director at media--comm, Blackburn is also a former Creative Director with Santa Monica-based Voodoo, where his clients included People PC, Earthlink, & HBO, to name a few.
Jennifer Holstein is SOLIDs Executive Producer. Before co-founding SOLID, Holstein was Director, On-Air Graphics, for The WB Network. She is also a former Vice President of Production and an Executive Producer with the renowned branding agency Pittard Sullivan.
SOLID is located at 1625 17th Street, Suite # 007, Santa Monica, CA, 90404. The phone is 310/581-0111, and the website is www.solidla.com
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