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SOLID Completes New HD Main Title Design For ?SmallvilleCompletes a new, high-definition main title show open for the WB Network?s hit series (September 21, 2005)
SOLID Completes New HD Main Title Design For "Smallville"
?In approaching a show that challenges our own understanding of physical phenomenon, we developed contemporary motion graphics to create a sense of space and dimension, said Jennifer Holstein, SOLIDs Executive Producer. Matt Fife, Creative Director/Co-Founder of Rarebyrd, said, ?This year marks an important fifth season for this series, a milestone for the shows creators, cast and crew in claiming their place in mainstream culture. Along with this new season, came a new HD main title sequence.
For the ?Smallville main title sequence, which runs 50-seconds, RareByrd provided SOLID with the editorial material, which included green screen talent elements directed by Matt Fife and co-produced with the ?Smallville production in Vancouver. Care was given to select shots that capture the shows iconic narrative and theatrical storytelling. The talent shots were choreographed against the shows footage to jointly bring the viewer through the ?Smallville experience, connecting one shot to the next.
SOLID designed a device to metaphorically represent the shows premise of breaking ?this worlds barriers. One challenge SOLID encountered was how to create a dimensional environment without straying too far from the editorial base. Utilizing the shows logo as a design component, SOLID linked the talent to the show clips, while supporting the through-line of dimension?the physical phenomenon.
Regarding the project, Thom Blackburn, SOLIDs Creative Director, said, ?The tight production schedule was aggressive for a 50-second HD project. The team at Rarebyrd edited alongside our animators. As the teams worked with show clips for graphic timings and shot composition, the talent ID pods were seamlessly handed back and forth between Final Cut Pro and After Effects 6.5.
?In any project, once the design foundation is selected, its a treat to have the flexibility to experiment. Automatic Duct Pro Import translated the usable media across platforms, allowing the editing and animating teams to work efficiently. With these tools and talent we were able to deliver a quality main title within a short time frame, Blackburn concluded.
?Smallville will begin its fifth season on The WB starting September 29th. The series airs Thursdays at 8pm/7c on the WB Network. For more information, please visit www.theWB.com
?SMALLVILLE HD MAIN TITLE PROJECT:
Warner Bros Television
Peter Roth, President
Lewis Goldstein, Co-President Marketing
Bob Bibb, Co-President Marketing
Howard Schneider, Senior Vice President, On-Air Promotion
Alfred Gough, Executive Producer
Miles Millar, Executive Producer
Ken Horton, Executive Producer
Matt Fife, Creative director
Matt Lucas, Editor
Spencer Stander, Editor
Thom Blackburn, Creative Director
Jennifer Holstein, Executive Producer
Shawn Harris, Designer / Animator
Josh Sahley, Animator
Steve Fishman, Animator
Formed in Santa Monica, CA, in 2005, as a full-service broadcast design production studio, SOLID specializes in motion graphics for television networks and programs, TV commercials, and feature films.
Thom Blackburn is SOLIDs Creative Director. Formerly with ESPN, and a former Creative Director at media--comm, Blackburn is also a former Creative Director with Santa Monica-based Voodoo, where his clients included People PC, Earthlink, & HBO, to name a few.
Jennifer Holstein is SOLIDs Executive Producer. Before co-founding SOLID, Holstein was Director, On-Air Graphics, for The WB Network. She is also a former Vice President of Production and an Executive Producer with the renowned branding agency Pittard Sullivan.
SOLID is located at 1625 17th Street, Santa Monica, CA, 90404.
The phone is 310/581-0111, and the website is www.solidla.com.
Related Keywords:SOLID, broadcast design, motion graphics, Rarebyrd, animators, Final Cut Pro, After Effects,