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SJL Purchases Grass Valley Ignite Automated Production Systems To Upgrade New StationsSingle operator can produce entire multi-camera newscast, complete with graphics and audio (March 02, 2006)
Following its recent multi-station purchase from Emmis Broadcast, SJL Broadcast Management Corp. announced it will outfit three stations with an Ignite automated production system from Grass Valley, a business within Thomson. The agreement, valued at more than $1.6 million, will help the independent station group cost-effectively transition the new stations to digital television operation while improving the on-air look and market competitiveness of each property.
At each station, the Grass Valley Ignite automated production system will be operated by a single operator who will be solely responsible for the production of several daily newscasts as well as other local programming. Because of this operational efficiency, the stations can now add more news programming and real-time cut-ins, cost effectively giving consumers more local coverage throughout the day. In this and a number of other ways, the Ignite system enables broadcasters to better serve their community.
Todays announcement supports Thomsons Two-Year Plan, which includes an overall strategy to help its global media and entertainment customer base acquire, create, edit and manipulate, aggregate, repurpose and package their high-value content.
The new SJL stations scheduled to go online with the Grass Valley Ignite system in the next several months are: KOIN-TV, the CBS affiliate in Portland, Ore.; KHON-TV, the Fox affiliate in Honolulu, Hawaii; and KSNW-TV, the NBC station in Wichita, Kan. They will each install systems featuring the Grass Valley Kayak DD video production switcher, analog and digital audio mixing/processing gear, and Grass Valleys advanced automation control software.
KSNW-TV purchased a single Ignite 2 M/E system with CPU redundancy and a Prep Station option next-show preparation while KOIN-TV and KHON-TV each ordered dual fully redundant Ignite 3 M/E production automation systems. At KHON-TV, four digital studio cameras on Vinten robotic pedestals will be automatically and accurately controlled by the Ignite system. KOIN-TV and KSNW-TV will also be controlling third party robotic camera systems.
?The Grass Valley Ignite system gives us a lot of flexibility to build newscasts as we normally do across our other stations, but with less resources, said Walt Ward, director of engineering at SJL. ?Fully automated production systems like the Ignite system enable new business models to be successful and thats the value we see with this Grass Valley technology. Viewers will also benefit from more comprehensive coverage that looks better on screen.
Due to its ability to streamline operations, reduce technical errors, and enhance on-air signal quality, a growing number of U.S.-based television broadcast groups and single stations have expressed strong interest in deploying the Grass Valley Ignite system. This includes WSHM-TV, the CBS affiliate in Springfield, Mass., which is now on the air with Grass Valley Ignite systems and reports significant improvements in its station operations.
?The Grass Valley Ignite System is helping broadcasters around the world realize their goals in the most cost-effective way possible, using high-quality digital video production equipment and systems, said Marc Valentin, president of the Grass Valley business within Thomson. ?With very little overhead, the Grass Valley Ignite system allows small- to medium-sized stations like those owned by SJL to produce news accurately and affordably, while competing with the larger stations in their markets.
Other SJL stations include: WBNG-TV, in Binghamton, N.Y.; WICU-TV, in Erie, Pa.; WLYH-TV, in Lancaster, Pa.; and KSNT-TV, in Topeka, Kan.
About the Grass Valley Ignite System
The scalable Ignite line includes everything customers need for digital production, including (although not limited to) remotely controlled, broadcast-quality Grass Valley Ignite HDC and SDC robotic camera systems and LDK 300 cameras, the KayakDD digital video production switcher, the Grass Valley Concerto Series routing switcher, analog and digital audio mixing/processing, and Grass Valleys advanced automation control software. It also supports third-party devices and all major newsroom computer systems.
About Thomson - Partner to the Media & Entertainment Industries
Thomson (Euronext Paris: 18453; NYSE: TMS) provides services, systems and technology to help its Media & Entertainment clients content creators, content distributors and users of its technology realize their business goals and optimize their performance in a rapidly changing technology environment. The Group is the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA and Thomson brands. For more information: www.thomson.net.
Thomson's Systems and Equipment division develops video and film technologies, products and services sold to all major Hollywood studios, all major television, satellite, and cable broadcasters under the Grass Valley brand-name for the delivery of analog and digital entertainment. The division also includes Thomson's Access Platforms and Gateways Business, which develops technologies and products for broadband and telecommunication networks to deliver digital entertainment and data to consumers and businesses.
For information about Grass Valley products from Thomson please visit www.thomsongrassvalley.com.
Related Keywords:SJL, Grass Valley, Ignite, automated production, Thomson, Kayak DD, production switcher, automation control, Vinten, LDK 300, Concerto Series,