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SCVNGR and Sears Rock Spring Footwear and Fitness Fun

In-Store Challenges Earn Customers Discounts Toward Purchases (June 02, 2011)

CAMBRIDGE, MA -- (Marketwire) -- 06/02/11 -- Ah, spring: it's time to finally whip yourself into shape for summer -- no more excuses. And, of course, don't forget to reward yourself with some new shoes! Sears and SCVNGR -- the social application all about going places, doing challenges and earning rewards -- are teaming up to bring some spring motivation and new looks to its customers nationwide!

Say "bye, bye winter" by playing challenges on SCVNGR at any Sears location in the footwear and fitness departments. Having a little fun with friends never looked so good -- completing challenges earns you amazing discounts on shoes and lots of points from the Sears Shop Your Way Rewards program. Here's how to play: 1. Download the app from the App Store or Android Market; 2. Create a profile and check-in at your local Sears store; 3. Complete the custom challenges in-store, earn points and redeem rewards.

Here are some of the custom in-store challenges:

  • Tread Softly: Make yourself at home in the shoe aisle and find the coolest tread. Snap a photo and then caption it with where you want to leave your mark in the world!
  • Artistic Shoes: Embrace your inner artist and pick your three favorite colored shoes and snap a photo of them next to each other.
  • Traveling Shoes: If you could walk in your new pair shoes anywhere in the world, where would you go?

"Leveraging SCVNGR's game engine, we've built a custom, scripted retail experience for Sears, designed uniquely for the footwear and fitness department," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "SCVNGR's game platform presents a huge opportunity for retailers looking to drive consumers to specific areas of their store, getting them interacting with the products and rewarding them for having a good time."

"Sears is all about creating a positive, fun and rewarding shopping experience for our customers," said Nick Grayston, SVP and President Sears Footwear. "We're leading the next wave of shopping innovation by offering the latest mobile apps and location technologies to help our customers get the best deals while they're at our stores."

What are you waiting for? Head on down to Sears and download the SCVNGR app for iPhone or Android today! For more information on challenges at Sears locations go to:

*Subject to full program terms available at

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit to learn more.

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Media Contacts:
LaunchSquad for SCVNGR
Mike Farber or Erica Orthmann
scvngr [at] launchsquad [dot] com

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