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SCVNGR and BFG Communications Bring the Game Layer to the Food Service Industry

(January 27, 2011)

CAMBRIDGE, MA -- (Marketwire) -- 01/27/11 -- Today, SCVNGR -- the social game all about going places, doing challenges and earning rewards -- has partnered with BFG Communications to bring SCVNGR's game layer of social engagement to the food service industry. BFG, a nationally ranked brand building and creative solutions agency based in Hilton Head, SC, is SCVNGR's first certified partner. SCVNGR certified partners have demonstrated a deep understanding of game dynamics and have successfully utilized SCVNGR's API in a campaign. By leveraging SCVNGR, BFG clients can better drive customer loyalty and engagement with their brands.

"We see a tremendous opportunity to bring SCVNGR to our clients in the food service industry and other markets down the line, such as sports, entertainment and beverage companies," said Kevin Meany, CEO of BFG Communications. "BFG tested a number of location-based services, and when it came to choosing an option with a real business purpose we felt that SCVNGR was far superior. SCVNGR goes way beyond the location-based check-in, allowing for deeper interaction and social engagement with brands."

Last week, Buffalo Wild Wings Grill & Bar was the first national restaurant chain (and BFG client) to announce an interactive campaign with SCVNGR that would take place during the 2011 basketball season. By playing SCVNGR, Buffalo Wild Wings guests can complete challenges on their smart phones and win instant prizes and rewards that are redeemable on the spot -- not to mention qualify for a grand prize trip to the pro basketball finals with Scottie Pippen. SCVNGR players can also take a look at where they stand versus their friends or how well their favorite Buffalo Wild Wings location is doing versus others. To see how Buffalo Wild Wings is putting SCVNGR's API data to use, visit:

"We approached BFG with the challenge of making Buffalo Wild Wings the destination for basketball and they delivered with a social program in collaboration with SCVNGR that couldn't be beat," said Jeremy Burke, Brand Manager at Buffalo Wild Wings Grill & Bar. "The Buffalo Wild Wings SCVNGR Challenge out-performed all goals from the very beginning -- in fact within the first two weeks of the campaign, over 33,000 people played SCVNGR at our locations and one in three players have come back to play again. This success was mainly due to the fact that it was able to give our guests what they crave, a social competition."

"SCVNGR's unique form of game driven social media creates unparalleled levels of consumer engagement driven by the brand voice and character," said Chris Mahl, SVP & Chief Brand Alchemist at SCVNGR. "SCVNGR allows innovators like Buffalo Wild Wings working with partners like BFG to create 'social delight' for their consumers while including themes like basketball with personality and emotion. We're pleased to have BFG as a certified member of the SCVNGR Partner Program."

Want to know more about SCVNGR? Just grab the free SCVNGR app at either the Android Market or Apple App Store and start playing! To learn more about SCVNGR and businesses, head to

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit to learn more.

About BFG Communications
BFG is a nationally ranked, brand building, creative solutions agency with headquarters in Hilton Head Island, corporate offices in New York City and Tampa, and over 25 field marketing offices across the country. BFG's experience and expertise encompasses creative services, point-of-sale programs, retail marketing, digital and social media, event marketing, experiential programming, sports & entertainment partnerships, sampling events, and much more.

Beyond connecting products with people, BFG's programs consistently demonstrate the seamless integration of brands into consumer lifestyles, while leading companies into an entirely new arena for the promotions industry. Through innovative initiatives, BFG connects brands and consumers in the same way friends connect with friends -- engaging audiences and creating authentic connections with proven staying power. Additional information about BFG Communications can be obtained at either or by calling (843) 837-9115.

Media Contacts:
LaunchSquad for SCVNGR
Mike Farber or Emilie Cole
Scvngr [at] launchsquad [dot] com
Boston office: 617-872-0769
San Francisco office: 415-625-8555

Brandon Public Relations for BFG Communications
Michael B. Friedman
Mfriedman [at] brandonpr [dot] net
New York office: 212-563-6580
East Lansing, MI office: 917-754-6436

Copyright @ Marketwire

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