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SCVNGR Players Complete 1M Challenges at Buffalo Wild Wings(R)High Repeat Engagement, Millions of Social Impressions Result of Landmark Mobile Marketing Campaign (May 26, 2011)
CAMBRIDGE, MA -- (Marketwire) -- 05/26/11 -- This week, SCVNGR and Buffalo Wild Wings® get set to kick off their second mobile marketing campaign following the success of their early 2011 "Home Court Advantage" promotion.
The Buffalo Wild Wings "Home Court Advantage" promotion on SCVNGR was the most successful promotion since the launch of SCVNGR's mobile app last May. Buffalo Wild Wings was the first national restaurant chain to build challenges on SCVNGR's social gaming platform. In just a few months, over 1 million Buffalo Wild Wings challenges were completed on SCVNGR by hundreds of thousands of unique players, resulting in a high rate of repeat visits to Buffalo Wild Wing's locations. "We're very pleased with the success and scale of the promotion," said Jeremy Burke, brand manager at Buffalo Wild Wings.
Of all the challenges completed, nearly half were posted to Facebook and Twitter, garnering millions of social impressions.
"With each player completing multiple challenges during each visit, the Buffalo Wild Wings promotion demonstrates SCVNGR's ability to create deep consumer engagement for establishments like Buffalo Wild Wings," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "A strong indicator of this engagement is the many thousands of user-generated challenges created by players earning more than 10 points at a location. Each of these socially connecting challenges spring off of consumer fun to deepen Buffalo Wild Wing's client connections."
Buffalo Wild Wings launched a second round of challenges on May 1st to support their "Flavor Fanatics" campaign, which centers around the company's 18 signature sauces and flavorful seasonings. Challenges give fans the opportunity to share their passions for flavor across SCVNGR's social platform for the chance to earn rewards like free wings featuring their favorite sauces and seasonings.
With statistics to prove the effectiveness of SCVNGR's game platform, Quick and Full service restaurants, like Buffalo Wild Wings, are creating imaginative promotions to deepen their consumers' experience and connections through SCVNGR and key partners. To learn more about Buffalo Wild Wings on SCVNGR, please visit http://challenge.buffalowildwings.com. To get your restaurant up and running with SCVNGR challenges and rewards, please contact brands [at] scvngr.com.
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit www.scvngr.com to learn more.
LaunchSquad for SCVNGR
Mike Farber or Anna Farnum
scvngr [at] launchsquad [dot] com
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