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SCVNGR Launches Facebook(R) Platform Single Sign-On Feature(November 03, 2010)
BOSTON, MA -- (Marketwire) -- 11/03/10 -- SCVNGR, the mobile-social global game all about going places, doing challenges, earning points and unlocking awesome rewards, announced its integration with Facebook Platform's new single sign-on functionality today. SCVNGR is among the first location-based mobile games to launch with the new Facebook Platform single sign-on feature that enables people to log in with Facebook in just one click.
The new single sign-on feature allows anyone signed into the Facebook mobile app to easily register and start using other mobile apps faster and easier while maintaining the same controls over the information they share. So, with the new single sign-on feature, once a new SCVNGR player is logged into his or her Facebook mobile app, he or she can log in and start playing SCVNGR with one easy click, removing the need to input login information separately just for SCVNGR.
"One of the main friction points of introducing users to a new service is the registration process," said Seth Priebatsch, SCVNGR's Chief Ninja, referencing Amonton's First Law. "This single sign-on feature from Facebook reduces the load-friction ratio, and makes it super easy for mobile developers to connect with new users. More than 200 million people access Facebook on their mobile phones every month, so this new feature is the equivalent of mobile-app sign-up superlubricity."
SCVNGR's integration comes just months after also tightly integrating with the recent Facebook Places feature. Location-based activity completed on SCVNGR reads and writes with Facebook Places, and Place Page owners are also able to connect their place's SCVNGR activity (challenges, rewards, check-ins and more) through the SCVNGR Facebook Place Page widget.
You can play SCVNGR anywhere in the world via the free SCVNGR app for Android or iPhone. To grab the app, start playing and unlock awesome rewards, visit www.scvngr.com.
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.
Facebook® is a registered trademark of Facebook Inc.
Emilie Cole or Katie Cinnamond at LaunchSquad for SCVNGR
Scvngr [at] launchsquad [dot] com
San Francisco: 415-625-8555
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