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SCVNGR Kicks Off Summer Fun With Joe's Crab Shack

(June 22, 2011)

CAMBRIDGE, MA -- (Marketwire) -- 06/22/11 -- How can you claw your way into some awesome rewards and delicious fun this summer? By playing Joe's Crab Shack challenges on SCVNGR!

Starting this week at locations nationwide, you can play Joe's Crab Shack challenges on SCVNGR to earn points and unlock rewards like free appetizers, discounts on your bill, and even the coveted Joe's Crab Shack Tie-Dyed Tee!

Joe's is known for both its scrumptious fresh seafood and its laid-back and fun atmosphere, all founded when two guys spent the summer cruising down the Gulf Coast stopping at every seaside crab shack along the way. SCVNGR is the fun mobile app all about going to new and favorite places, completing unique challenges, earning points and unlocking awesome rewards. It's true: SCVNGR and Joe's go together like crab legs and melted butter!

Dallas-based advertising agency, Slingshot, LLC, brought SCVNGR and Joe's together to create this special program. "We've seen Joe's Crab Shack guests having fun by taking photos with crab legs, dancing with their waiters and sharing these moments on their social networks, so we recommended adding the game layer that SCVNGR provides to encourage guests to come back with more frequency," said Kristy Ladner, Director of Digital Presence at Slingshot, LLC.


"SCVNGR adds a new mobile-social element of fun right into the unparalleled experience Joe's provides for its guests," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "In addition to enjoying Joe's great food, drink and atmosphere, customers can add the element of play to their experience, share their activity with friends, and redeem on-the-spot rewards right from their mobile phones."

"Joe's Crab Shack is all about enjoying delicious crab and seafood in a fun, interactive environment," said Robin Ahearn, CMO Ignite Restaurant Group. "By offering challenges on SCVNGR, we connect with guests in a way that encourages them to interact with the brand and learn something new with each visit. We look forward to seeing how our guests respond."

To start playing Joe's Crab Shack challenges and earning awesome rewards on SCVNGR, download the free SCVNGR app in the Android Market or Apple App Store and head to your nearest Joe's! To learn more about Joe's Crab Shack on SCVNGR, please visit www.scvngr.com/joescrabshack.

About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit www.scvngr.com to learn more.

About Joe's Crab Shack
Joe's Crab Shack serves buckets of crab, a wide variety of Steampots, fish, shrimp, burgers, chicken and festive vacation-style drinks amid a carefree atmosphere. For more information about Joe's Crab Shack or to find a restaurant near you, visit www.joescrabshack.com. Joe's Crab Shack is owned by the Houston-based Ignite Restaurant Group www.igniterestaurantgroup.com.

About Slingshot, LLC
Founded in Dallas in 1995, Slingshot is a full-service advertising and marketing agency with particular expertise developing integrated communications programs. The agency's clients include Jack Daniel's, Joe's Crab Shack, Weight Watchers Yogurt, American Heart Association and Verizon. The firm's services include traditional and interactive advertising, social media, Web development, media planning and buying, and brand development. For more information, please call (214) 634-4411 or visit www.davidandgoliath.com.

Media Contacts:
LaunchSquad for SCVNGR
Mike Farber or Emilie Cole
scvngr [at] launchsquad [dot] com
Boston: 617-945-1915
San Francisco: 415-625-8555


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