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SCRI Says Video Equipment Sales To Climb

2002 to see 34 percent gain By Dave Nagel
According to a report from research firm SCRI International, video equipment sales will climb 34 percent in 2002 compared with 2001. The market for video equipment declined by $2.4 billion in 2001 from 2000. While the expected gain this year won't bring sales back to their 2000 level, it does represent a comeback that reflects renewed optimism in the market.

SCRI sites a downturn in the economy and the World Trade Center bombings as major factors for the decline. In 2000, video equipment sales in the 21 categories SCRI tracks were $8.5 billion. In 2001, this number declined to $6.1 billion, a 28.6 percent decline in dollars and a 21.9 percent decline in unit sales. (The smaller unit sales decline represents lower prices across the board.)

For this year, buyers surveyed for the report said they expect to spend $8.2 billion across all 21 categories.

"The overall numbers and subsequent increases show a sharp improvement over 2001 levels," the report says. "Optimism is definitely fueling a great deal of the capital expansion that is being seen in all six vertical markets. The largest share of these decisions of course, seem to be in the broadcast, cable and post house arenas. More and more digital equipment will be the preferred category and will continue to garner a greater share of sales, as videotape begins to curry less favor. HDTV will be a driving force, as will the eventual 'virtual' stronghold of streaming media. How long stations will delay HDTV conversions is a big question on market impact, especially if the 2006 FCC deadline is pushed back. Digital cinema is also a new area, where digital equipment could make a definite mark.  What products gain the largest market share, of course will depend ultimately on the needs of the markets and panache of the marketers."

For more information on SCRI's "2001-2002 Broadcast/Pro Video Product Reports," visit

Contact the author: Dave Nagel is the producer of Creative Mac and Digital Media Designer; host of several World Wide User Groups, including Synthetik Studio Artist, Adobe Photoshop, Adobe InDesign, Adobe LiveMotion, Creative Mac and Digital Media Designer; and executive producer of the Digital Media Net family of publications. You can reach him at [email protected].

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