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SCMP Recruitment Services Launches Major New Job Search Site SMARTJOB.COM in Hong Kong(February 15, 2012)
Capitalizing on the trend towards online job search, smartjob.com provides an optimal job search resource that focuses on maintaining only a quality portfolio of jobs online, avoiding the market practice of populating a portal with old or duplicated jobs.
Launching officially on Wednesday 15th February with an extensive HK$7m multi-media marketing campaign, smartjob.com targets young and smart professionals who know they have what it takes to get ahead in their careers.
Flipping the traditional recruitment marketing model on its head, the television commercial shows a smart looking young office worker being hotly pursued by prospective employers in an action-movie style fashion, just after he registers his resume on smartjob.com. This positioning puts the job-seeker in the driving seat, fighting off an army of would-be bosses, and ultimately being able to pick and choose who he wants to work for.
SCMP's Director of Recruitment Services, Mr Stanley Suen, said, "We are really excited to develop a fresh new job portal that gives the up and coming 25 - 35 year old job seeker what they've been looking for; a site with quality jobs in a highly efficient and effective job search environment. Not only will they be more likely to get to the jobs they want more quickly by selecting from 10,000+ up-to-date listings from high quality recruiters, they'll also be able to access rich content, including videos and articles to help their search and personal development skills, making them smarter all-round."
"We have the benefit of leveraging our knowledge, experience and insights as well as our editorial expertise from our other recruitment vehicles, Classified Post and Jiu Jik." He continued, "The time is right for a new, refreshingly different job search experience. Our campaign hopes to connect our target audience with a brand that's cool and relevant, and shows them that even a job portal can be engaging."
Caption: South China Morning Post launches Hong Kong's newest jobsite www.smartjob.com
Caption: New Hong Kong jobsite www.smartjob.com gets major TV campaign
Caption: Hong Kong's new jobsite www.smartjob.com launches with major marketing push
Caption: Hong Kong's new jobsite www.smartjob.com gets jobseekers noticed
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About SCMP Recruitment Services
SCMP Group Limited (HKSE: 0583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong's world renowned English language newspaper and has the city's most affluent and influential readership.
SCMP Recruitment Services is the SCMP Group's dedicated recruitment division, and encompasses a portfolio of market leading recruitment products including Hong Kong's number one executive recruitment pages, Classified Post and ClassifiedPost.com the city's leading mass market entry level and administrative level recruitment job paper, Jiu Jik and JiuJik.com and also the city's most comprehensive postgraduate recruitment course finder at EducationPost.com.hk.
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