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SAE Chooses Focusrite’s The Liquid ChannelChannel strip capable of emulating vintage mic pres and compressors (June 18, 2004)
Digidesign, North American distributor of Focusrite products, is pleased to announce Focusrite’s The Liquid Channel as the School of Audio Engineering’s (SAE) choice of professional channel strip. The Liquid Channel is a revolutionary channel strip capable of accurately emulating mic pres and compressors by combining radical new preamp technology with dynamic convolution techniques. Now in its 28th year, SAE’s position is at the forefront of cutting-edge audio technology with each facility equipped with the latest studio gear and a school built specifically for Pro Tools training.
Immediately after a personal demo at Focusrite’s European launch party for The Liquid Channel, Tom Misner, founder and head of the School of Audio Engineering Institute, ordered twenty units for his international college empire. With all SAE colleges already in possession of a host of Focusrite Platinum units and some Red series units, not to mention a wealth of the old Green and Blue range, SAE is already well-versed in the merits of Focusrite.
Managing Director of SAE Institute Rudi Grieme said of the latest acquisition, “The Liquid Channel offers an outstanding educational value to SAE students and provides convincing practical benefits in a studio environment. Due to the excellent track record of Focusrite’s innovation and robust products in our schools all over the world, there was no hesitation in ordering a larger number of these units at the first given opportunity.”
The sheer variety of vintage choices that The Liquid Channel offers — potentially any mic pre and compressor combination in the world — is something that has not been an option for students until now. Students will be provided with substantial technical ear training as they learn to recognize the subtle nuances and characteristics of a virtually infinite number of front-end and dynamics processors.
Transporting the antiquated technology of “yester studio” into the digital age provides the opportunity to solve the inefficiency and time-consuming aspects of vintage hardware. All front panel controls can be saved, either onboard or onto hard disk via the USB port. Students can upload their personal settings from a master server and recall them instantly when required—perfect for those occasions when studio hours are limited. Remote operation of the unit using the free software application “LiquidControl,” also makes recording into a platform such as Pro Tools even easier, with everything available on-screen.
Digidesign, a division of Avid Technology, Inc., is the world’s leading manufacturer of digital audio production systems, and the winner of the 2001 Technical Grammy Award and 2003 Academy Award of Merit (Oscar statuette) for the design, development and implementation of the Pro Tools digital audio workstation. The company is the exclusive distributor of the Focusrite hardware and software product lines in North and Latin America. Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in over forty countries worldwide through a distribution network of value-added dealers, distributors, and OEM relationships. For more information, visit www.digidesign.com.
Focusrite Audio Engineering Ltd, located just outside of London, England, is one of the world's most revered professional audio brands. Founded in 1985, the company's reputation has always been based on a dedication to the founding principle of combining focused solutions with uncompromised sonic quality and musicality. Focusrite products pervade every corner of the audio processing market and include the industry standard RED and ISA ranges, the project studio focused Platinum solutions, as well as world-renowned hardware solutions for the Digidesign Pro Tools system and cutting-edge new technology such as that found in their latest innovation, the Liquid Channel.
Related Keywords:SAE, Focusrite, Digidesign, The Liquid Channel, School of Audio Engineering, channel strip, mic pres, compressors, Tom Misner, Focusrite Platinum, Rudi Grieme, Avid, Focusrite Audio Engineering,