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Robust Demand from SMBs to Drive Growth in Cloud Based Office Productivity Software Market, According to New Report by Global Industry Analysts, Inc.

  (July 18, 2012)

San Jose, California (PRWEB) July 18, 2012

Follow us on LinkedIn Defined simply as an important variable that bridges the value of an output (product or service) with the cost of inputs, productivity is an important element in any workplace, be it in a factory environment or in an office. The level of office productivity as measured in the quality of the output, its timeliness and cost, is largely dependent on the right tools provided to empower the employee to perform better. The importance of office productivity can be put into perspective by the fact that lower productivity inputs and efficiency levels tend to hit businesses hard and risk their survival and sustainability, while employees with high productivity achievements are bound to steer the business in right direction. Companies are increasingly waking up to the importance of determining, tracking, and encouraging office productivity. This juxtaposed by the fact that measuring and improving productivity is trickier in an office than in a factory, is throwing the spotlight on a wide gamut of new generation office productivity tools. As the developed world shifts massively from manufacturing jobs to knowledge and service based lines of work, office productivity is being pushed even harder into the spotlight. A key emerging trend against this backdrop is the thoughtful integration of office productivity tools in most core business processes, which until now has been easily overlooked and dismissed. As companies step up to the challenge of doing more with less resources and run smarter, and leaner with fewer staff, the focus is on increasing business productivity, and the tools to achieve the same.

Cloud computing is expected to reshape the office productivity software market, creating new opportunities for professional productivity software developers, developing companies and vendors, and catalyzing vital changes in conventional product offerings for the consumers. Epitomizing frictionless self-service transactions, the cloud delivery models are irreversibly changing how office productivity software is developed, distributed and consumed. Right from providing remote storage for office productivity software to enabling provision of the same on demand and as a service, cloud computing will usher in a more democratic model of software availability and affordability, by providing a cost effective platform for office productivity software to reside and be accessible to enterprise users. The use of cloud computing in office productivity software delivery market is set to expand considerably in the upcoming years as small and medium sized productivity software developers/companies step up their efforts to build a cloud infrastructure for promoting and distributing their solutions.

The global cloud based productivity software market is expected to witness robust growth in the coming years, as enterprises increasingly opt for hybrid solutions and focus on supplementing in-house office productivity deployments with on-demand cloud solutions. This is primarily because of the fact that although client desktop offerings provide users a chance to gain complete control over their solutions, the strategy involves several bottlenecks encountered in the form of limited storage and computing capabilities. Also, traditional solutions are rigid and can only be used within the data center. These challenges are effectively met through cloud technology, which allow users to store and manage office productivity solutions such as word processors, spreadsheets, presentation apps, calendars, task planning applications, e-learning software and collaboration tools in a remote storage location and access the same on-demand as services without downloading and installing the software on their computer hard drives.

The need to increase collaboration among team members and increase operational flexibility in an enterprise are the primary factors driving increasing adoption of cloud based office productivity software among enterprises. Available over the cloud in a shared network, cloud based office productivity software enables users working from multiple systems to access their documents anywhere and anytime, make changes and share the same simultaneously, thereby creating a collaborative environment wherein all team members can participate in planning, designing and executing a project. Designed to support diverse workloads managed by organizations, cloud based office productivity software allows companies to cohesively generate and collect different types of information, including text, image, video and numeric data and ensure its useful sharing across the enterprise thus realizing a collaborative effort. By enabling information sharing across the enterprise, these solutions also provide tremendous flexibility for organizations to be prepared and respond to any changes in their productivity tasks.

Growing adoption of enterprise mobility strategy and rapid increase in number of mobile workers will additionally fuel demand for cloud based office productivity software market. Available over the cloud in a shared network, cloud based office productivity software enables mobile workers to easily access, make changes and save documents from a remote location from comfort of their handsets even as the same document is being used by an on-the-floor employee, thereby allowing for information sharing between corporate headquarters and mobile workers. Given the need for mobile workforce to constantly remain in touch with corporate headquarters and access business information even when away, the demand for office productivity solutions hosted on the cloud is growing at a robust pace. The SMB market will continue to be the primary revenue contributor for the cloud based office productivity software market. With SMBs generally having limited access to resources for building an internal IT team, acquiring necessary hardware and software solutions and requiring a data center that can quickly be up and running, the on-demand office productivity solutions that help address such critical business needs have therefore found instant success in this consumer cluster. Flexible pricing plans and easy implementation modules are expected to continue to drive demand for cloud based office productivity software market in the SMB segment.

As stated by the new market research report on Cloud Based Office Productivity Software, Asia-Pacific represents the most prominent regional market for cloud based office productivity software service, with annual revenue from the region waxing at a CAGR of about 32.05% over the analysis period 2009-2018. Thanks to robust economic development in emerging markets such as China and India, rapid industrialization, increasing shift of manufacturing and corporate activity from developed markets from developing countries, and subsequent boom in the enterprise segment in the region are the primary factors driving demand for cloud based office productivity software in the region. The need to match international standards in terms of productivity and efficiency and gain competitive edge are especially encouraging Asian enterprises to increasingly invest in cloud based office productivity solutions.

Major players in the global marketplace include Amazon Web Services LLC, Apple Inc., AT&T Inc., Adobe Systems Incorporated, Fujitsu Ltd., Google Inc., Hewlett Packard, Microsoft Corporation, International Business Machines, NetSuite Inc., Novell, Oracle Corporation, RedHat, Inc.,, Inc., Hancom Inc., Zoho Corporation, among others.

The research report titled Cloud Based Office Productivity Software: A Global Strategic Business Report announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections by annual revenue (in US$ million) for major geographic markets including the US, Japan, Europe(France, Germany, Italy, UK and Rest of Europe), Asia-Pacific and Rest of World.

For more details about this comprehensive market research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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