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Roam4Less Mobile and PokeTALK Technologies Merge To Pave The Way For A Complete Telecom Ecosystem

(April 03, 2012)

DMN Newswire--2012-4-3--
Toronto, CA, February 9, 2012 - Roam4Less (, the leader in roaming
solutions via international cell phone & SIM cards, and PokeTALK (, a
technology innovator in telephony services, have merged companies with the vision to create a
global ecosystem. The two entities will be jointly named eMobile Ecosystems.

?Two of the most frustrating areas in the industry are traveling and calling
overseas. International travelers must deal with outrageous roaming charges and the hassles of
keeping track of multiple SIM cards. Plus, if you want to call overseas, the fees are through the
roof, said Sruli Weinreb, eMobiles COO. ?The merger resolves both of these issues for our
customers. E-Mobile turns global long distance roaming into local calls making international
calls affordable without affecting quality. This ?marriage of long distance and roaming will
redefine the telecom industry.

?We will be releasing services that will change roaming communications just like the SIM
card changed mobility and the iPhone changed mobile Internet, said Shai Genish VP
Marketing. ?Consumers are looking to deal with a company that can provide the full package
and eMobile is now positioned to be the market leader. We are also putting a heavy focus on
social media channels (Facebook, Twitter, LinkedIn, and Flickr) to communicate with our most
important asset- our customers! The product we are most excited about is our upcoming ?magic
chip, which will eliminate all the hassles of roaming combined with our software technology
ecosystem, it will be a game changer.

eMobile serves customers in over 200 countries around the world with rates at least 80% less
than standard roaming charges and less than half the cost of traditional international charges.
Furthermore, eMobile has an exclusive partnership with Lenovo to distribute its applications in
a range of devices including tablets, mobile phones, and computers. For example, all Ideapads
and tablets currently have eMobiles applications pre-installed, with another 30 million devices
in the pipeline for 2012. eMobile is currently in the final stages of developing a custom Chinese
only web site and has signed with a local Chinese entity to manage the operational aspects of
the Lenovo partnership in China.

eMobile has further opened an R&D office in Jerusalem to lead the development of existing
and new technologies in co-ordination with a software team based in Hyderbad, India. In the
pipeline are a full range of mobile apps, including Blackberry for enterprise users and Windows
8, in addition to upgrades for the current iPhone and Android apps. The R&D team is comprised
of a diverse group specializing in VoIP, online commerce, telephony network infrastructure and
mobility communications, with team members originally from over 8 different countries.

Weinreb continued, ?The merging of our two businesses is truly exciting. We look forward to
building on each organizations strengths, while focusing on common goals of supporting our

clients' international telecom needs. Wireless adoption and cost is on the rise. In fact, wireless
accounts for 30 cents of every telecom dollar spent by Enterprises, according to AOTMP
research. Weinreb points out, ?As expense grows, the demand for cost containment and cost
optimization increase. This merger brings a real financial opportunity for Enterprises to solve
the problem of growing international wireless roaming costs and further optimize, over and
above, what traditional contract negotiations can achieve on their own.

All trademarks are the property of their respective owners.

About eMobile

Headquartered in Toronto, eMobile Ecosystems mission is to further its contribution
in the global telecommunications sector by developing and marketing unique
communication technologies such as prepaid International cell phone service.

For more information and media materials, including the video message from the management
team, contact PR Manager Danny Cagen at 416-481-7626 (direct dial) or via email
at [email protected]

PR contact:

Danny Cagen
eMobile Inc.
[email protected]

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