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Riverbed Executive Recognized as One of CRN's 2012 Channel Chiefs

Johnna Bowley Honored for Third Straight Year for Enhancing Riverbed Partner Program and Fostering Partner Growth (March 12, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 03/12/12 -- Today, Riverbed Technology (NASDAQ: RVBD), the performance company, announced that Johnna Bowley, senior director of channel programs and strategy, has been named one of CRN's 2012 Channel Chiefs. This prestigious list of the most influential and powerful leaders in the IT industry recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing and defending the importance of the channel throughout the entire IT Industry.

With more than 20 years of experience in the channel, Bowley leads the efforts to continually evolve the Riverbed® Partner Network, which provides the core framework for how Riverbed engages with and provides value its partners. Bowley was named a Channel Chief this year for her role in enhancing the Riverbed Partner Network with new profitability and enablement tools, which have helped grow partner revenues and Riverbed business through the channel in the last year. Bowley was also named to CRN's Top Women in the Channel list for the past four years based on her achievements and influence in the channel.

"I am honored with this recognition as a CRN Channel Chief as it is another confirmation that our strategy to provide industry-leading technology solutions, a growth market opportunity, and best-in-class channel programs is the right approach," said Bowley. "Riverbed attracts the very best partners in the industry because of our commitment to grow our business through a channel sales model that centers around building a profitable eco-system supported by innovative channel programs and rich channel resources that in turn help our partners grow their business."

"Johnna and the channel marketing team play a key role in our strategy to create and deliver programs and tools to help partners grow their technical expertise, solve customers' complex IT problems, and grow their sales with Riverbed," said Carolyn Crandall, vice president of worldwide marketing at Riverbed. "Look for Riverbed to continually develop innovative channel strategies that will create closer relationships between us and our partners, and fuel the next wave for delivering IT performance."

For the ninth consecutive year, Channel Chiefs were selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue, and public support for the importance of IT Channel Sales.

"The 2012 Channel Chiefs list recognizes vendor executives dedicated to driving channel programs in the IT marketplace," said Kelley Damore, vice president, editorial director for UBM Channel. "Our annual Channel Chiefs issue is a must-read for IT solution providers evaluating new vendors or looking to expand solution offerings. These are the people, the products and the programs that any savvy solution provider needs to know. We congratulate this year's Channel Chiefs for their stellar record of business innovation and applaud them for their continued dedication to the partner community."

The Riverbed Partner Network is a comprehensive program designed to provide growth and profitability for each type and size of Riverbed partner, including global partners, large account resellers, as well as enterprise and small/medium enterprise solution providers. It is a compelling platform for partners to drive their organization's growth by utilizing new lead generation, training and certification, and sales incentive programs that drive success both for the partners and their customers.

More than 17,000 organizations worldwide depend on Riverbed to understand, optimize and consolidate their IT infrastructure, through solutions that overcome performance issues caused by distance, distributed computing, and ever increasing amounts of data. As IT organizations embark on strategic initiatives to virtualize, consolidate and migrate workloads into cloud environments, users are moved farther from their data, and slow applications, file transfers and inefficient websites negatively impact the performance of these initiatives. Riverbed transforms IT performance by providing solutions spanning WAN optimization, application-aware NPM, application delivery, web content optimization (WCO), and cloud data protection for backup, archive and disaster recovery. By providing the broadest portfolio of performance solutions that deliver anywhere, any application optimization, Riverbed enables organizations to increase productivity and efficiency, while enhancing business resilience and controlling costs.

Selected by CRN's editorial staff, the 2012 Channel Chiefs list is featured in the February issue of CRN Magazine and will be featured online at

Forward Looking Statements
This press release contains forward-looking statements, including statements relating to the expected demand for Riverbed's products and services, statements regarding performance results of Cascade solutions that may suggest likely or certain outcomes, and statements relating to Riverbed's ability to meet the needs of distributed organizations. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements include our ability to react to trends and challenges in our business and the markets in which we operate; our ability to anticipate market needs or develop new or enhanced products to meet those needs; the adoption rate of our products; our ability to establish and maintain successful relationships with our distribution partners; our ability to compete in our industry; fluctuations in demand, sales cycles and prices for our products and services; shortages or price fluctuations in our supply chain; our ability to protect our intellectual property rights; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our documents filed with or furnished to the Securities and Exchange Commission. More information about these and other risks that may impact Riverbed's business are set forth in our Form 10-K filed with the SEC on February 10, 2012. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we assume no obligation to update these forward-looking statements. Any future product, feature or related specification that may be referenced in this release are for information purposes only and are not commitments to deliver any technology or enhancement. Riverbed reserves the right to modify future product plans at any time.

About Riverbed
Riverbed delivers performance for the globally connected enterprise. With Riverbed, enterprises can successfully and intelligently implement strategic initiatives such as virtualization, consolidation, cloud computing, and disaster recovery without fear of compromising performance. By giving enterprises the platform they need to understand, optimize and consolidate their IT, Riverbed helps enterprises to build a fast, fluid and dynamic IT architecture that aligns with the business needs of the organization. Additional information about Riverbed (NASDAQ: RVBD) is available at

Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology, Inc. All other trademarks used herein belong to their respective owners.

About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at

UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to

Kristalle Ward
Riverbed Technology
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Renee Lyall
Riverbed Technology
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