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Ring Of Fire Scores For DIRECTVComposites dynamic NFL Sunday Ticket campaign for DIRECTV (August 03, 2004)
Leading digital effects studio Ring of Fire recently completed extensive compositing work on three high-energy spots for DIRECTV. ?Hello Lambeau, ?Nachos and ?Simon Says highlight the NFL Sunday Ticket program offered by DIRECTV, and feature the antics of a huge football fan that has miraculously ended up in the NFL game footage.
?Hello Lambeau opens with the voiceover announcing, ?With NFL Sunday Ticket from DIRECTV, you can go everywhere the action is. A man, an avid football devotee, is shown running on to the field with a football team. ?NFL Sunday Ticket is the closest you can to get to being at every game, continues the voiceover. The fan then proceeds to greet the cheering crowds in the stadium, ?Hello Lambeau, shake hands Indianapolis Colts Quarterback Peyton Manning and praise, ?Love your work, slap another on the behind as the athlete stretches, dance with the cheerleaders and heckle the referee as he checks the replay monitor. The comedic spot concludes with the voiceover, ?Check out the most games every Sunday with NFL Sunday Ticket. Order now and save $20 only from DIRECTV.
The other two spots follow a similar premise, highlighting the fans so-called interactions with the football players and team personnel. ?Nachos shows the man stretching out Miami Dolphins Running Back Ricky Williams and giving him hair advice, reviewing a nachos order with Denver Broncos players on the bench and playing a banjo while Peyton Manning claps along. In ?Simon Says, the sports enthusiast engages in a game of Simon Says with a referee.
?We had to be very meticulous about the shots we chose from the NFL archival footage, remarks Jerry Spivack, Ring of Fire Creative Director. ?We had to study each shot and determine its various qualities such as frame rate, camera angle, and light direction. Then we took all those elements into account when we shot the actor against greenscreen. Much attention was paid to the pace of action and dialogue since everything had to match up in a realistic manner. It was a fun and collaborative project to work on.
The team utilized on-set playback and rough comps to ensure the actor fit into the selected footage. Inferno, combustion and boujou were the technology used by the artists at Ring of Fire to achieve the clever effect of the commercials. ?Hello Lambeau broke in June; the other two spots in the campaign began airing in July.
About Ring of Fire
Ring of Fire is located at 8300 Melrose Avenue 2nd Floor, West Hollywood, CA 90069. Telephone: 323.966.5410. Fax: 323.966.5419.
For more information visit www.ringoffire.com.
Spot Title/Airdate: ?Hello Lambeau :30/June 2004
?Nachos :30/July 2004
?Simon Says :30/July 2004
Ad Agency: The Ballpark/Los Angeles, CA
Creative Director: Alan Berkes & Ron Luscinski
Art Director: Alan Berkes
Copywriter: Ron Luscinski
Producer: Jeff Ferro
Production Company: Epoch Films/Los Angeles, CA
Director: Matt Aselton
DP: Paul Goldsmith
Executive Producers: Jerry Solomon, Doug Halbert
Line Producer: Mark Merrie
Postproduction Producer: Cheri Anderson
Where Shot: Existing NFL archival footage provided by NFL Films and greenscreen stage shoot in NYC and LA
Visual Effects Company: Ring of Fire/West Hollywood, CA
Executive Producer: John Myers
Creative Director/Set Supervisor: Jerry Spivack
Producer: Zenta Kronitis
Inferno Artists: John Ciampa, Paul Geiger, Mark Robben, Clyde Beamer,
Henry Artists: Brian Shneider, Tina Eastlake
boujou Trackers: David Sudd, John Ciampa
Rotoscope: Gary Mortensen
Graphics/End Tags: Bück/Los Angeles, CA
Creative Director: Ryan Honey
Art Director: Orion Tait
Executive Producer Maurie Enochson
Producer: Nick Terzich
Designers/Animators: Clint Chang, Joel Lava, Brad Tucker
Animators: Paul Rui, Jose Fuentes, Amy Won
Editorial Company: The Now Corporation/New York, NY
Editor: Nelson Leonard
Assistant Editor: Tripp McCarty
Producer: Nancy Finn
Colorist: Mike Pethel @ Company 3 /Santa Monica
Online Editor: John Ciampa @ Ring of Fire
Music: Stock music from NFL Stock Music Library
Sound Design Company: N/A
Audio Post Company: RavensWork/Venice, CA
Mixer: Robert Feist
Related Keywords:Ring Of Fire, DIRECTV, compositing, NFL Sunday Ticket, digital effects, Jerry Spivack, greenscreen, Inferno, combustion, boujou,