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Ring Of Fire Brings Back The Newlywed Game

Supplies FX for witty campaign for the new NFL Network (November 08, 2004)

Ring of Fire brings back Newlywed Game for NFL Network

Ring of Fire brings back Newlywed Game for NFL Network

In a clever campaign for the new NFL Network, ad agency Triple Double commissioned the digital effects talent of Ring of Fire. The four spots are a tribute to the classic The Newlywed Game where the contestants, NFL players and coaches, play for the ultimate prize.

In ?Newlywed Intro, the spot opens on a 70s style game show set and introduces the players, as well as the host of the new NFL Newlywed Game. ?From Atlanta, heres Michael Vick and new coach Jim Mora, who knock fists as a sign of solidarity. The other hopeful contestants include the two newest Denver Broncos, John Lynch and Champ Bailey, Brian Urlacher and new coach Lubby Smith of the Chicago Bears, and Kurt Warner and Eli Manning of the New York Giants. As the host Rich Eisen exclaims, ?Hey everybody! Welcome to the NFL Newlywed Game, the spot concludes with the NFL Network logo and the tagline, ?Imagine the possibilities.

?Vick & Mora reveals the heart-pounding rush of answering the game-winning question for Michael Vick and Jim Mora of the Atlanta Falcons. ?Michael, get this question correct and you and Jim will be our grand prize winners, declares the host. Vick is presented with the question, ?Mike, what did Jim say is your favorite red zone play? The clock ticks down and the audience holds its breath in suspense as Vick answers, ?Im gonna go with Royal Empty Left Quarterback Draw, as Mora nods his head in excitement. The twosome is the grand prizewinner, much to the chagrin of the other contestants, and wins a brand new washer and dryer.


Following a similar premise, ?Champ & John and ?Giants give insight into how the other ?couples fare in the game with Champ Bailey and John Lynch bickering over money and dinner, and the Giants team complaining about their significant others wardrobe.

An interesting aspect of this project for Ring of Fire was that the background game set is actually from original footage for the 70s show, which was provided by CBS. The only practical props used in the campaign were a greenscreen bench, the placards held by the football players and the lattice background and podium used by the host.

?The players were shot in their respective cities against greenscreen, explains Jerry Spivack, Ring of Fire Creative Director and On-Set Supervisor. ?We built a greenscreen bench that matched the dimensions of the seat in the original Newlywed footage. A pre-edit of the footage was necessary before the shoot to select the angles, which we then shot and lined up in the post process to appear seamless.

The Ring of Fire team used Inferno and Henry to clean up the background plates and composite the football players into the game show footage.

?The most challenging part of this project was lining up the angles to the game footage, concludes Jerry Spivack. ?Once we had an edit, we knew what angles we needed to shoot per shot. With each set of players, we only had an hour or less to shoot so we had to predetermine the angles before production in each city. We had positions and marks on the floor and knew exactly where to move the cameras and props. It was a fantastic experience working with Triple Double again, having collaborated with Allan [Broce] before. The project could not have gone better. Everyone was on board throughout the entire process and it was a very united effort.


About Ring of Fire
Ring of Fire is located at 8300 Melrose Avenue 2nd Floor, West Hollywood, CA 90069. Telephone: 323.966.5410. Fax: 323.966.5419.
www.ringoffire.com.


Credits:

Client: NFL Network

Spot Titles/Airdates:
?Newlywed Intro :30/ October 2004
?Vick & Mora :30/ October 2004
?Champ & John :30/ October 2004
?Giants :30/ October 2004

Ad Agency: Triple Double, Inc./Venice, CA
Creative Director: Allan Broce
Executive Producer: Cheri Anderson
Producer: Jeff Ferro

Production Company: NFL Films/Mt. Laurel, NJ
Directors: Erik Moe & Allan Broce
DP: Hank McElwee
Production Supervisor: Alan Brown
Line Producer: Lorena Pannizzo

Where Shot: Chicago, IL, East Rutherford, NJ, Greenville, SC & Denver, CO

Editorial Company: The Now Corporation/New York, NY
Editor: Nelson Leonard
Assistant Editor: Tripp McCarty
Executive Producer: Nancy Finn

VFX Company: Ring of Fire/West Hollywood, CA
Executive Producer: John Myers
Creative Director/On-Set Supervisor: Jerry Spivack
Producer: Zenta Kronitis
Inferno Artists: Paul Geiger, John Ciampa, Alicia Aguilera, Thomas Downs & Brent Gilmartin
Henry Artists: Brian Shneider, Tina Eastlake & Mark Robben
Rotoscope: Gary Mortensen

Postproduction Company: Company 3/Santa Monica, CA
Colorist: Mike Pethel
Online Editors: Alicia Aguilera & Thomas Downs @ Ring of Fire

Graphic Design: Buck/Los Angeles, CA
Creative Director: Ryan Honey
Art Director: Orion Tait
Executive Producer: Maurie Enochson
Producer: Nick Terzich
Designer: Yker Moreno
Animators: Yker Moreno, Amy Won

Music Production Company: Blueprint Music/New York, NY  
Composer: Gary Schreiner
Executive Producer: Mary Wood

Audio Post Production Company: Lime/Santa Monica, CA & RavensWork/Venice, CA
Mixer: Rohan Young @ Lime (?Newlywed Intro & ?Giants)
Mixer: Robert Feist @ RavensWork (?Vick & Mora, ?Champ & John)

 


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Related Keywords:Ring Of Fire, Newlywed Game, NFL Network, Triple Double, digital effects, CBS, greenscreen, Jerry Spivack, Inferno, composite, Allan Broce, Cheri Anderson, NFL Films, Erik Moe, Hank McElwee, The Now Corporation, Nelson Leonard, Nancy Finn, John Myers, Zenta Kronitis, Paul Geiger, John Ciampa, Alicia Aguilera, Thomas Downs, Brent Gilmartin, Brian Shneider, Tina Eastlake, Mark Robben, Gary Mortensen, Company 3, Blueprint Music, Gary Schreiner, Mary Wood, Rohan Young,

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