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Right On Interactive Expands Integrations With Salesforce.com and ExactTarget

Integration Helps Marketers Align Tools and Information to Make Better Decisions and Win More Business (June 07, 2012)

INDIANAPOLIS, IN -- (Marketwire) -- 06/07/12 -- Right On Interactive ( http://www.rightoninteractive.com ), a customer lifecycle marketing company that helps organizations win, keep and grow business, announced two software integrations designed to help marketers make better decisions about who to target and how to reach them in order to win and keep more business.

Right On Interactive has created an AppExchange package for use with Salesforce.com, which is available on the Salesforce.com AppExchange portal. When installed in a Salesforce.com account, users have access to Right On Interactive lead scoring, engagement levels and activities, and the ROI Lifecycle Map™, without leaving the Salesforce.com application. With one click, marketers now can pull up a unified view of their Salesforce.com contacts, incorporating data from various sources, which is combined and connected by the Right On Interactive solution.

Making the ROI Lifecycle Map™ available to all users of Salesforce.com, including the sales team, helps marketing and sales work together with a single, comprehensive view to target prospects and customers who are most likely to buy. Also, Right On Interactive makes lead scoring available natively in Salesforce.com, which allows marketers and sales team members to use the power of Salesforce.com reports, views and campaigns for their sales and marketing activities.

"The more information marketing and sales executives have about the readiness of customers to buy, the more accurately they can target marketing and sales activities to drive individuals forward in the customer lifecycle," said Troy Burk, founder and CEO of Right On Interactive.


Right On Interactive has also enhanced its integration with ExactTarget, a global provider of cross-channel interactive marketing solutions, giving users lead scoring and other data natively in the ExactTarget solution. Before this, marketers had to toggle between the two solutions to see the information.

More information on Right On Interactive's partner integrations can be found at http://www.rightoninteractive.com/partners/.

About Right On Interactive
Right On Interactive is a lifecycle marketing automation software company that helps organizations win, keep and grow business. Right On Interactive's solution drives prospect and customer engagement throughout the entire lifecycle of an individual's or organization's relationship with a brand. Right On Interactive serves clients of all sizes in various industries, with a focus on the technology, finance and retail sectors. Founded in 2006, Right On Interactive is privately held and is headquartered in Indianapolis. For more information, visit http://www.rightoninteractive.com or follow on Twitter at @roi_marketing.

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Mara Conklin
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Related Keywords: marketing automation, lifecycle marketing, CRM, customer engagement, Right On Interactive, sales, Sales, Marketing, CRM - Customer Relationship Management, Finance, Sales & Marketing, Finance/Accounting, Sales, Finance/Accounting, Sales, Marketwire, Business, Other,

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