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Ricoh Announces Ultra Thin 4.13 Megapixel Tri-Mode Digital Camera at $699

One-inch-thin Caplio RR1 ships standard with 72MB and features video, sound and still photography, high-end features and USB connectivity (November 12, 2001)
Ricoh,, today announced the multimedia 4-megapixel Caplio RR1 digital camera. This powerful USB-enabled camera, available now, offers three operating modes, digital still, voice and motion picture. The camera ships standard with a 64MB SmartMedia card and 8 MB of onboard memory, for a whopping 72MB of memory out of the box. At $699, Ricoh has lowered entry cost barriers associated with 4-megapixel digital cameras and expanded the appeal to avid photographers as well as to digital imaging enthusiasts and business users.

Capturing crisp resolutions of 2272 x 1704 dpi, the compact Caplio RR1 features Ricoh's famous pivoting LCD viewer and offers a 10.8X zoom capability. The camera also boasts high-end professional features like a 3x optical zoom, 0.4-inch super-macro for extremely close-up shots, continuous shooting capability and time lapse.

"Until now, 4 megapixel cameras have appealed more to avid photographers and imaging professionals because of price and complexity," said Jeff Lengyel, marketing manager for Ricoh's Digital Camera Division. "The Caplio RR1 represents a new breed of digital imaging solution by setting a new standard for quality and price. By combining digital still, voice and video with 72MB memory and a complete software bundle, Ricoh's Caplio RR1 brings the world of 4-megapixel photography to a much broader range of potential users."

Four million pixels produces photographic quality prints up to 11 x 17-inches. Storage is also flexible, with selectable scales of 2272 x 1704, 1120 X 840 pixels and 640 X 480 pixels plus four compression settings of Fine, Normal, Economy and Non-compressed.

Many of the RR1's powerful features, designed for the most discerning photographer, make the camera remarkably easy to use. For example, the lens architecture uses three aspherical lens elements to minimize light dispersion and maximize light refraction to get a remarkable 200 mm/line resolution across the entire zoom range. The result is stunning crispness and color reproduction on every image captured.

The unique and powerful RR1 feature set includes text mode, which records printed material or a whiteboard in a black-and-white image that can be made even more readable by adjusting density. Also, an in-camera cropping tool trims images directly in the LCD or on a PC, so initial composition is less critical and special outputs like digital postcards are easy to create. The camera even has dual shutters positioned for vertical or horizontal pictures, backed up by an in-camera editor that allows a picture to be rotated after taking it.

The slimline Caplio RR1 is only 26.6 mm (1 in) thin with a sleek metallic body design that fits it comfortably into a shirt pocket. It is set off by Ricoh's famous large LCD viewer, approximately 200,000 pixels of clear screen that rotates and swivels at various angles and accurately displays the image the user will get, even at the most challenging positions.

The Caplio RR1 camera is available now at Fry's Electronics or direct from Ricoh.

Ricoh Digital Camera Division

Ricoh Digital Camera Division, a division of Ricoh Corp. and headquartered in West Caldwell, N.J., is a worldwide market leader in the development and manufacture of digital imaging products.

Information about Ricoh's complete range of products can be accessed at Product inquiries and information requests can be directed to Ricoh Digital Camera Division at 888/742-6410.

About Ricoh Corp.

Ricoh Corp., headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 65-year-old leading supplier of office automation equipment and electronics, with Fiscal Year 2000 sales in excess of $14 billion.
Ricoh Corp., established in 1962, is a leading provider of computer-connected and digital multifunctional document systems, and is a market leader in color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems.
The Company oversees Ricoh operations in North, Central and South America, including the Savin, Gestetner and Lanier brands. For Fiscal Year 2000, Ricoh Corp.'s sales exceeded $2.1 billion and employs more than 11,000 people.
Ricoh has received the 1998, 1999 and 2000 Energy Star Imaging Equipment Partner of the Year Award from the U.S. Environmental Protection Agency (EPA) -- the EPA's highest industry award. In addition, Ricoh was honored for its commitment to the environment with the Council on Economic Priorities Environmental Stewardship Award.
In 2001, Ricoh was named by BUSINESS WEEK as one of the TOP 100 Information Technology Companies in the World. Ricoh has received the Market Research Consultants Digital Copier Manufacturer of the Year Award for 1996, 1997, 1998, 1999 and 2000.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at

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Related Keywords:digital camera, ricoh, imaging, design, high resolution

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