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Retransmission-Media Advisory: Social Media Week Returns to Toronto for the Third Year

Launch Video Future Hipsters Goes Viral (February 13, 2012)

TORONTO, ONTARIO -- (Marketwire) -- 02/13/12 -- Social Media Week (SMW) returns to Toronto next week with over 100 free events across the downtown core from Feb. 13-Feb. 17, 2012.

"We are thrilled this has grown into one of Canada's largest free digital culture festivals," says Eli Singer, president and founder of Entrinsic, the agency producing SMWTO for the past three years. The number of events offered at SMWTO 2012 has more than doubled since last year's festival.

Toronto's impact on the festival globally includes the participation of Don Tapscott, one of the world's leading authorities on innovation, media, and the economic and social impact of technology, as the global curator of the event and will deliver the opening global keynote live from New York City. The global launch video for Social Media Week that has gone viral, Future Hipsters, came out of Toronto.

Toronto is one of 12 cities throughout the world participating in Social Media Week (SMW), which together are offering more than 1,000 events. SMW's theme in February focuses on Empowering Change through Collaboration.

What: Social Media Week Toronto Where: Various locations across the Toronto downtown core For schedule and locations visit When: Feb. 13 to Feb. 17, 2012 Cost: Registration is free and based on first-come, first-served.

About SMW

Social Media Week is one of the world's most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries. Social Media Week takes place in the US, Canada, South America, Europe and Asia. Learn more at


SWMTO has grown to be one of the largest free digital culture events in Canada. The festival is produced by digital culture and communications agency Entrinsic. You can follow SMWTO on Twitter @smwto and using the hashtag #SMWTO. For the current event schedule visit

SWMTO 2012 sponsors are: At the theme level, BMO Bank of Montreal, LinkedIn and Chevrolet; at the event level, AOL, VIA Rail, MediaMiser and Chobani Yoghurt. Media partners include, The Globe and Mail, Marketing Magazine, Torontoist, Marketwire+Sysomos and Green Rabbit Media; community partners include, Epilogger, RightSleeve.Com, rdio, Art Gallery of Ontario and Yahoo! Canada.

Future Hipsters

SMW promotional video Future Hipsters was created by Entrinsic, produced by Sons and Daughters and post-production by Posterboy.

For media inquiries contact:
Vivant Communications
Christina A. Marshall
[email protected]

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