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Retailers Need to Temper Enthusiasm for Consumerized Business Intelligence, New Study Finds

  (November 17, 2011)

Miami, FL (PRWEB) November 17, 2011

Retailers focus on new Business Intelligence and Analytics capabilities highlights the importance of getting information faster with a greater focus on evaluating the entire value chain from source to consumption, according to a new RSR Research report, The Intelligent Retailers World of Insight. RSRs fifth annual study of the subject retailers reiterates that the need for speed remains the most frequently cited business challenge driving the need for new BI and Analytics. But while average and laggard performers are concerned that they dont get information quickly enough, most Retail Winners worry that they are unable to react to what it reveals quickly enough. For most retailers, consumer grade usability has become the order of the day, as many retailers seek to use smart mobile technologies such as the iPhone and iPad in their operations.

Retailers are excited at the prospect of bringing consumer-grade usability into the enterprise, said RSR partner Paula Rosenblum, co-author of the report, however, expectations may sometimes outstrip reality. RSR partner Brian Kilcourse, who also co-authored the study, added that transforming mountains of transaction and customer data into useable metrics is almost impossible without implementing a robust technology infrastructure. The study reveals that while strong executive-level sponsorship of investments in BI remains a top method for overcoming inhibitors, retailers are establishing pilot projects to prove the ROI of the technology investment.

RSRs new publication, The Intelligent Retailers World of Insight, identifies the internal obstacles retailers face as they seek to make the most of their of their investments in Business Intelligence and Analytics capabilities and the methods Retail Winners use to overcome those obstacles. The report highlights how to take best advantage of Business Intelligence and Analytics systems and the data that they use, across the retail enterprise.

To obtain a complimentary copy of the report, click here or follow this link:


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