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Research Study Demonstrates Appeal of DOGTV

Study Suggests Canines Prefer Dog-Related Segments Over Human TV Programs (June 13, 2012)

BOSTON, MA -- (Marketwire) -- 06/13/12 -- Preliminary research by Dr. Nicholas Dodman, one of the world's most noted and celebrated veterinary behaviorists, and his team indicates that dogs left home alone prefer canine-oriented TV over other human programming. The study is the first of its kind to investigate the type of TV programming dogs prefer.

Dr. Dodman founded the Animal Behavior Clinic in the United States in 1986. He received board certification in animal behavior from the American College of Veterinary Behaviorists and has written four bestselling trade books on animal behavior. Dr. Dodman has authored two textbooks and more than 100 articles and contributions to scientific books and journals. He holds 10 U.S. patents for various inventions related to the control of animal behavior. Dr. Dodman appears regularly on radio and television including 20/20, Oprah, The Today Show, Good Morning America, Dateline, ABC News, Discovery Channel, Fox TV, the BBC, CNN's "Headline News", Inside Edition, MSNBC, NPR's "Fresh Air" and A&E.

According to Dr. Dodman, dogs suffer from separation anxiety, even depression, when home alone. To address this angst, 61 percent of dog owners in the U.S. heed the recommendation from the Humane Society of the United States to keep a radio or television on in the house to give your dog the opportunity to have visual and auditory stimulation. Now, recent findings demonstrate that dogs not only enjoy TV, but have a preference for content created specifically for canines.

The study exposed dogs to several controlled scenarios: human TV channels such as CNN and Animal Planet, DOGTV or no television. Web cameras monitored the dogs' behavior in their own homes and captured viewing time and preferences. The results concluded that 89 percent of dogs showed a preference for DOGTV over no TV; an average of 75 percent of dog viewers watched at least one segment of DOGTV longer than human TV channels.

"The dogs clearly showed an interest in watching a television channel for dogs," Dr. Dodman stated. "In assessing dogs' interest in watching DOGTV, it appears that DOGTV is a valuable enrichment tool for dogs left home alone."

Does this mean dogs are expected to become couch potatoes?

Results revealed that a dog's average viewing time is limited to about 12 to 13 percent of the time spent home alone.

"This is a ground-breaking first step toward addressing the issue of canine separation anxiety," said Dr. Dodman. "Although preliminary, this study suggests the benefits of background TV and dogs' unique preferences. Ongoing research will continue to measure the effects of DOGTV for dogs' physical and behavioral well-being."

DOGTV launched in the test market of San Diego in February as an on-demand channel. Due to its success, the television channel for dogs is expected to debut in major U.S. cities this fall.

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