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Reputation Crisis: iPhone 4S Puts Businesses on High Alert Online

(January 05, 2012)

Emerging technology has many consumers excited over increased search capability while on-the-go. However, the release of new voice-search technology "Siri" on the iPhone 4S is putting some businesses on high alert, as the implications of real-time reviews and feedback increase the need for reputable online reputation management.

NEW YORK, Jan. 5, 2012 (GLOBE NEWSWIRE) -- The unveiling of the Apple iPhone 4S voice-search technology "Siri" allows consumers to quickly find restaurants, shops, and other businesses through a real-time application. The iPhone 4S makes it easier than ever for consumers to then post real-time reviews on their experience. According to online reputation management firm, Reputation Changer, this real-time feedback is viewed by the world, instantaneously affecting the businesses' reputation.

Considering Siri, as well as other search technology available to mobile consumers, Facebook CEO, Mark Zuckerberg, stated, "If you look at companies, whether it's Google or Yahoo! or Microsoft that have search engines and ad networks, they also have a huge amount of information about you. It's just that they're collecting that about you behind your back, really."

Users of Siri have great power online, and a negative review posted to feedback boards can immediately impact the online reputation of a business, causing a loss of customers and revenue. This factor has many businesses not only considering how to improve processes that allow for a high quality customer experience, but also how to manage their online reputation effectively.

The Online Reputation Management leader,, has consulted with many business owners in recent months and has devised specific strategies to allow businesses to fully monitor their online reputation. The company works to control negative information about an individual or a business that is populated through a search return, and also create and propel positive or highlighted information to categorize it accordingly.

Larry Page, Co-founder of Google, stated, "Our mission is to organize the world's information. Clearly, the more information we have when we do a search, the better it's going to work."

Reputation Changer is widely known as the premier company in the online reputation space. The firm is also touted by industry experts as the online reputation management firm with the best and most relevant backend technology. Reputation Changer's diverse company assets include ownership of several media outlets. Their philosophy is that the only way to control the media is to become the media. 

A client of Reputation Changer, attorney James Morgan, who agreed to forego traditional confidentiality measures and go on the record, attests to the company's ability to provide full control of online reputations.

"Ultimately, there was a bad review about my law firm that was populating sites like and, and it was showing up as a top search return on Siri and on Google. My staff was spending a lot of time combatting this problem, explaining to current clients that it was not true and trying to keep prospective clients interested. It was really causing a lot of stress and we were worried about how it was affecting our revenue," stated Morgan.

Reputation Changer analyzed the information that was found on Siri and on Google, and launched a campaign strategy focused on controlling negative information as well as creating and highlighting positive aspects about the firm. The proprietary backend software created by the online reputation management leader allowed for the negative listing to be tracked in a real-time format and campaign managers monitored new information related to the firm and Morgan's name, ensuring that new reviews and breaking news would be identified and managed as they occurred. 

"We have had great results with Reputation Changer, and we now feel as if we are in control of our online reputation. Whether an individual is searching for a review on mobile technology like Siri, or if they are simply searching the web for an attorney, we have control of the results," confirmed Morgan.

Currently, Reputation Changer is focused on staying abreast of changes within the technology space that could impact their clients. Specializing in working with high profile individuals and businesses who are faced with mounting challenges posed in the 24 hour news cycle, the organization has asserted itself by becoming an online "News Corp" with the ability to monitor, control and promote specifically chosen client news and other online assets. For more information, or to request a quote, contact the online reputation management professionals at Reputation Changer by calling 800-269-7984 or visiting


Reputation Changer is an online reputation management company. Founded in 2009 by reputation management professionals, Reputation Changer has assisted politicians, professional athletes and high profile public personalities, as well as Fortune 500 companies and other organizations, interested in protecting their brand and promoting their image. The company is the owner of several major media outlets and has proprietary backend technology that allows for 24/7 online reputation monitoring and defense; serving the interests and the needs of its diverse and high profile client base.

Reputation Changer has acquired market share belonging to competitor, formerly known as, based on best-in-class product offering and technology platform, excellent customer service and the world class team that includes some of the premier SEO and design experts in the reputation management space.

For more information about Reputation Changer, its services and how it can assist in reputation management and promotional campaigns, visit

CONTACT: Cliff Stein
Reputation Changer LLC
39 West Gay Street
West Chester, PA 19380
[email protected]

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