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Reputation Changer: Review Suppression Takes Center Stage as Vital Social Marketing Tool

Auto Dealerships Are Finding That the Majority of Their Customers Visit the Lot Solely on the Basis of Online Reviews -- Meaning That Managing These Online Reviews Is More Vital Now Than Ever Before; In Response, Many Members of the Industry Are Reaching (April 19, 2012)

NEW YORK, NY -- (Marketwire) -- 04/19/12 -- Anyone who has ever shopped for a new or a used automobile knows that car dealerships are hardly in short supply. Every city has its fair share of car dealerships, and they often offer roughly the same kind of service and selection. How, then, does the consumer choose which dealership to visit? According to a recent article from an auto dealership industry publication, the answer is through reading online reviews. In fact, the article notes that, for many dealerships, online reviews account for the majority of walk-in customers. While this is obviously good news for dealerships that have positive reviews, those with negatives reviews might find it increasingly difficult to get buyers onto the lot. As a result, more and more auto dealerships are turning to companies like Reputation Changer.

The importance of reputation management services in the auto dealership industry is difficult to overstate. The article even goes as far as to say that "reputation management sells more cars than any other [online marketing strategies]." The author of the article recommends that auto dealers take full advantage of the positive reviews they accrue on sites like, sharing them with potential customers via Facebook and Twitter.

While this is an effective strategy for dealers with across-the-board positive online reviews, not every car lot is so lucky. For those struggling against bad reviews, reputation management provides viable options for combating bad publicity. In fact, one of the central services offered by reputation management firms, known as review suppression, can help business owners in any industry regain control of their online reputation, fighting back the corrosive impact of negative reviews.

Mark Reffert, Senior Strategist for Reputation Changer, notes that, while ugly reviews cannot be deleted, review suppression is the next best thing.

"The unfortunate reality of the Internet is that there is no reset button, no way to erase or take back bad reviews. Once they are out there, they are out there," Reffert confirms. However, business owners are hardly without hope. "Reputation Changer can offer the most advanced strategies in review suppression. What that means is that we create content that presents a business positively, couple it with strong SEO, and inundate the search engines. We can effectively make those negative reviews non-existent, pushing them to the bottom of a Google search."

Reffert notes that the auto dealership article underscores just how influential online review sites can be. However, the reputation management strategist is quick to note that this is not only true of car dealerships. "We are finding, more and more, that review sites are incredibly powerful in influencing the behavior of consumers across the board. A review site like Yelp, for example, can be bad news for business owners in all industries." Reffert highlights the travel industry as another market plagued by negative reviews. "We are getting more and more hotel owners coming to us, seeking to combat the bad reviews they get from sites like," Reffert confirms.

He also says that it is important for business owners to embrace online reputation management before the reviews really start to pile up. "It gets out of hand quickly," Reffert cautions. "The longer a review is up on Google, unchallenged and unsuppressed, the more damage it can do." Additionally, business owners will find that review suppression prevents the spread of further bad reviews. "If a consumer is on the fence about your business, and they see a bunch of other negative reviews, they are likely to submit one of their own," Reffert says. "If there are no other negative reviews present, however, they are much less likely to be the first to write one."

Reputation Changer has worked with numerous auto dealerships and hotels, but Reffert is quick to say that the company offers review suppression services to businesses of all kinds, including Fortune 500 companies, legal firms, financial planning companies, and even home-based business startups.


Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and more. The company is also unique for the custom, individualized process it takes for every client and every campaign. For more information, visit

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