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RenderDrive Enhances Visualization Capabilities At Payne Rowlett

(September 05, 2001)
Advanced Rendering Technology (ART) announced that Houston, TX, based visualization specialist Payne Rowlett has purchased two RenderDrive 3D rendering appliances to develop high-resolution images for the visualization of architectural
and engineering projects.

Payne Rowlett is a business partnership formed in 1996 by Larry Payne and Martha Rowlett. Specializing in architectural and engineering illustration, Payne Rowlett has established a reputation for the production of high quality computer imagery. Keen to maintain their quality-focused advantage, Payne Rowlett recently purchased two RenderDrive RD3000 systems.

Projects completed by Payne Rowlett with RenderDrive include
visualizations of an office high-rise in Houston, Texas, a building
complex in Sacramento, California, and numerous computer-controlled machine tools.

"The lighting quality of RenderDrive is superior to all other rendering systems we have tried," said Larry Payne. "Other systems do not offer the realistic area lighting and special RenderCoat materials that are standard with RenderDrive. Glass and other reflective materials are more realistic with Renderdrive."

Payne Rowlett use Cadkey, AutoCAD 2000 and 3D Studio Viz to build 3D models. The model is then moved into 3dsmax where materials are assigned, the model is lit and visualized with RenderDrive. "Our clients use the images we create to assist with decision making, planning applications, marketing presentations and advertising," commented Martha Rowlett. "RenderDrive gives us the capability to render larger and more complicated files, at higher resolutions than was previously possible."

ART can be found on the Web at

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