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Remedy Health Media Launches The Body and The Body PRO Apps With Genwi App Publishing SystemHIV/AIDS Resources Now Easily Accessible From Mobile Devices (October 15, 2013)
LOS ALTOS, CA and NEW YORK, NY -- (Marketwired) -- 10/15/13 -- Genwi, a leading app publishing solution provider, today announced with Remedy Health Media, a leading health information and technology company, the launch of two new, free apps, The Body App and The Body PRO App. Designed to serve the HIV/AIDS community, both apps present the top news, research, personal stories and community resources also offered on TheBody.com and TheBodyPRO.com websites but in a mobile-first format for easy consumption from any mobile device.
"These apps come directly as a request from our community and extends our mission offering easy access to comprehensive HIV/AIDS resources. So far, the reception has been outstanding," said Myles Helfand, Editorial Director of TheBody.com and TheBodyPRO.com. "We selected the Genwi APS because of its seamless integration with our existing CMS and other data feeds, making it easy to repurpose our existing content in a mobile-friendly format."
The Body App offers comprehensive resources, support, and community to those living with or affected by HIV/AIDS. Similarly, The Body PRO App offers health care professionals and care givers a comprehensive resource for effective treatment. Both apps support the mission of using the web to lower barriers between patients and clinicians, demystifying HIV/AIDS and its treatment, improving the quality of life for all people living with HIV/AIDS, and fostering community through human connection.
"We are so pleased that Remedy Health Media selected the Genwi APS to publish their apps and applaud their work to improve the lives of those living with, or treating, HIV/AIDS," said Paul Danter, Vice President of Marketing at Genwi. "Mobile devices offer digital publishers a unique opportunity to engaging readers and deliver content in a very personalized manner. In this case, the potential stigma of accessing HIV/AIDS information from a work or home computer is completely erased when a reader can do so from their own phone or tablet."
The Genwi App Publishing System offers digital publishers, marketers, and brand evangelists to easily engage mobile users with engaging apps. This cloud-based platform includes a content management system optimized for mobile, simplifies the App publishing process, reducing cost and time-to-market while easily adding monetization and curation capabilities, analytical and social media tools, and distribution features.
About Remedy Health Media
Remedy Health Media (Remedy) is a leading health information and technology company that helps millions of patients and caregivers live healthier and more fulfilled lives. Remedy strives to improve consumer health engagement and outcomes through the development of authentic communities of health information seekers who can interact and learn from relatable physician, pharmacist, public health and patient experts. The company currently helps over 175 million health consumers annually through various digital, mobile and point of care information products and technologies. TheBody.com and its sister site for health care professionals, TheBodyPRO.com, are part of Remedy Health Media. To learn more about Remedy, please visit www.RemedyHealthMedia.com.
Genwi helps content publishers reach mobile audiences with engaging, cost-effective, and efficiently designed Apps for iPhone, Android & HTML5 devices. The Genwi App Publishing System, a cloud-based platform which includes a content management system optimized for mobile, simplifies the App publishing process, reducing cost and time-to-market while easily adding monetization and curation capabilities, analytical and social media tools, and distribution features. Customers include publishers, marketers, and brand evangelists from organizations like Conde Nast, Sony, American Express, and The Hollywood Reporter. Founded in 2010, and selected as a Red Herring 2012 Top 100 Americas winner, Genwi is a privately held company based in Los Altos, CA with offices in NYC and Bangalore. Learn more at http://genwi.com.
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