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Reflect Systems and Enseo Announce Strategic Alliance

To further digital signage creation, management and distribution (October 26, 2004)

Reflect Systems, Inc., the leader in enterprise broadcast software and Enseo, Inc., the leader in video playout hardware for digital media, today announce a strategic partnership whereby each will develop future products and services based on the others respective platforms. The agreement allows Enseo and Reflect to bundle software and hardware for clients and combines Reflect Systems ReflectView software for digital video creation, management and delivery with Enseos award-winning Alchemy video and Alchemy Gfx video/graphics engines for standard, or high definition, playback on Plasma, LCD or standard monitors.

?We are always looking for ways to make the implementation and delivery of digital signage and video playback systems easier for our clients, says Vanessa Ogle, CEO of Richardson, Texas, based Enseo, Inc. ?Having Reflect Systems developing software solutions that allow our customers to centrally create, manage and deliver digital media through our hardware in distributed sites is a huge leap forward for us and for our customers.

ReflectView was introduced as an enterprise solution to the challenge of providing high quality video content for digital signage opportunities such as those in retail, public spaces, and corporate spaces where video communications make an impact. ReflectView offers the capability to easily ?program a network of digital signage. Content is easily managed and distributed digitally and easily, with the ability to track content playback through historical reporting with a variety or useful metrics

?We will develop on each other's platform, says Stan Woodward, CEO of Reflect Systems, ?Reflect will take advantage of Enseo Alchemy and Gfx cards for HD and SD playout in multiple zones and run these cards natively in ReflectView. Enseo will use ReflectView for clients that have multiple zones of digital signage and widely distributed end-points that need to be managed. Reflect will also allow users to easily create and input content into the system for playout on Enseo cards.

Whereas most digital signage and rich media delivery systems require a single PC to deliver content for each zone of video or audio content, Reflect Systems ReflectView platform can distribute dozens of video and audio feeds to multiple zones per location. Using Enseo Alchemy or Gfx technology, Reflect will allow current and future clients to develop their content centrally but distribute globally to ReflectEdge remote nodes in stores, common areas or touch screen kiosks. Content developers or media placement organizations can choose from a variety of Enseo or Reflect input options for using video, video with graphic overlays or combinations of live and programmed feeds.

Before ReflectView: Retailers, with multiple plasma screens in multiple locations, such as Virgin Megastores who are currently implementing ReflectView, had to have multiple employees at each store constantly changing DVDs and CDs.

After ReflectView: One person in a central location on one PC can control and manage the video and audio content in remote locations for up to 16 content zones in each store location. Shipping costs for sending media to stores is eliminated, product shrinkage and waste is reduced, and store managers are not required to deal with systems they know little about.

Enseos Alchemy Gfx Card (Digital Media Engine) is a combination of hardware and software which provides the core technology of media delivery and playback in local or remote locations. In much the same way a DVD player takes MPEG video from a DVD disk and puts images on your TV, Enseo Digital Media Engines combine Digital Video (MPEG), Graphics, Internet Animations and audio for a true multi-media display output.

?Developing software solutions around Enseo Alchemy and Gfx video playback engines gives us a whole new level of capabilities and options for combining video, text and graphics for our customers, said Stan Woodward, CEO of Reflect Systems, Inc. ?This market is moving very quickly and we both have to deliver turnkey solutions to our clients that are rock-solid and offer next generation features and functionality for our clients. ?

About Reflect Systems
Reflect Systems, Inc. was incorporated in September 2001 in Dallas, Texas, to provide enterprises with the critical software necessary to seamlessly create, manage, and distribute bandwidth-intensive applications such as streaming media and image files.

Many enterprise networks have difficulty delivering rich media content in a reliable and scalable fashion. Building on several years of experience in streaming media and broadcast technologies, Reflect Systems was formed to provide solutions to the challenges of content delivery within enterprise networks.

Reflect Systems provides a cost-effective solution for enterprise content delivery, which does not require network or desktop configuration. Enterprises implementing Reflect Systems solutions can quickly realize substantial return on investment and quick payback periods.

For more information visit

About Enseo
Enseo Inc. is a privately held, Texas Corporation, which designs and produces hardware and software solutions, Digital Media Engines, which are the core infrastructure of digital servers. Digital media shown on appropriate display devices in targeted markets is making a dramatic impact on how consumers and businesses get information and entertainment. These Enseo-powered digital media servers are used by a variety of seemingly unrelated vertical markets to achieve better results.

Enseos proven technology displays virtually any media, on any display, through any distribution medium. Enseos suite of products manages the content distribution, as well as the scheduling of video and graphics on each display device.

For more information visit


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Related Keywords:Reflect Systems, Enseo, digital signage, ReflectView, digital video creation, Alchemy, Alchemy Gfx, Vanessa Ogle, Stan Woodward, kiosks, plasma screens, Digital Media Engine,


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