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Red Loop Media Earns IAB Certification, Strengthens Commitment to Transparency in China Mobile Advertising Market

Audit by BPA Worldwide Assures Compliance With IAB Guidelines (April 16, 2012)

REDMOND, WA -- (Marketwire) -- 04/16/12 -- Red Loop Media, a global provider of mobile cloud marketing services, today announced that it has joined the Interactive Advertising Bureau (IAB) and achieved certification under the quality assurance and measurement guidelines for mobile advertising. The certification of Red Loop Media's MMBridge(SM) portfolio of advanced mobile advertising services provides publishing partners and advertising clients with a measure of confidence that their chosen advertising service partner is open, accurate and reliable. Red Loop Media is the first provider of mobile advertising services in the rapidly growing Chinese market to be certified against IAB measurement guidelines.

iCompli, a division of BPA Worldwide, performed an audit of Red Loop Media's ad serving system and has certified its compliance with these guidelines, which were designed to ensure consistent and accurate measurement of key online advertising metrics, and to protect brand safety. Red Loop Media received certifications in the following IAB categories: click measurement, ad impression measurement, mobile web advertising, and advertising campaign reporting and audit. In addition, Red Loop Media received certification for BPA's standards for comprehensive information system controls and risk management.

"Red Loop Media's certification further establishes our leadership position in the mobile marketing industry," said Tom Chirichigno, VP of Marketing and Business Development for Red Loop Media. "IAB certification is the international gold standard by which digital and mobile advertising is measured. As such, our advertiser and publisher clients can be assured they are teaming with the most accurate and highest-quality partner in this market. We look forward to joining our IAB colleagues in actively promoting these best practices which create a foundation of accountability and structure for this dynamic industry."

"Advertisers attach great value and importance to the accuracy and transparency in their digital campaigns," said Glenn Hansen, President and CEO of BPA. "Third-party verification further proves Red Loop Media's continued commitment to its clients. In a growing market like China, the iCompli certification will help to set Red Loop Media apart from the competition."

Red Loop Media's Mobile Marketing Bridge (MMBridge(SM)) is an innovative portfolio of advanced mobile advertising services designed to maximize advertiser results and publisher revenue by engaging mobile consumers through precision-targeted ads. MMBridge(SM) offers unparalleled flexibility and control for ad targeting, as well as business intelligence tools allowing advertisers and publishers to evaluate and optimize their businesses.

About BPA Worldwide

A not-for-profit organization since 1931 and headquartered in Shelton, CT, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members.

About the IAB

The Interactive Advertising Bureau (IAB) is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.

About Red Loop Media

Red Loop Media is leading the new wave of mobile cloud marketing services designed to maximize advertiser results and publisher revenue by engaging mobile consumers through highly targeted mobile ads. Founded in 2007, Red Loop Media is headquartered in Redmond, Washington, with wholly owned subsidiaries in China and Israel.

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For more information please contact:

Candace Doyle
Red Loop Media
Phone: +1.408.866.8026
Email: Email Contact

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