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Red Herring Names BloomReach Winner of 2012 Top 100 Tech Start-Ups in North America Award

Creators of Big Data Cloud Marketing Platform Honored for Excellence in Technology, Growth Strategy and Business Achievements (May 25, 2012)

MOUNTAIN VIEW, CA -- (Marketwire) -- 05/25/12 -- BloomReach, creators of the Big Data marketing application, today announced it has been selected as a 2012 Red Herring Top 100 North America Start-Up from over 2000 applicants. The prestigious award recognizes the most promising privately-held companies in North America, celebrating their achievements in innovations and technologies across their respective industries.

Red Herring's Top 100 North America list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

"We are honored to receive the Red Herring 100 North America award for our commitment to technology innovation in the Big Data Applications space, and for being an integral part of our customers' success in online commerce," said Raj De Datta, co-founder and CEO of BloomReach. "BloomReach has experienced tremendous growth and continued momentum since our official launch in February, and we're very excited to leverage our unique combination of previous experience and forward thinking in Big Data technology to develop new products so our customers' content gets found by more consumers."

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe BloomReach embodies the vision, drive and innovation that define a successful entrepreneurial venture. BloomReach should be proud of its accomplishment, as the competition was very strong."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of start-ups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

About BloomReach
BloomReach's marketing Big Data applications maximize our customers' revenues -- attracting unmet demand and creating better user experiences by making the most relevant products and services easier to find.

BloomReach created the Web Relevance Engine (WRE), which analyzes one billion consumer interactions and semantically interprets the products and services on over one billion web pages daily. The WRE dynamically adapts websites to capture existing consumer demand across search, social and advertising channels, driving an average 80% increase in non-branded natural search traffic and significant incremental revenues across their large customer base from the retail, travel and listings industries.

BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures and Lightspeed Ventures. For more information, please visit

For media inquiries, contact:
Lisa Holden
Atomic PR
(415) 593-1400
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