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Red Giant's Magic Bullet Editors Now with Avid AVX Support

Enables moviemakers to add film treatments right on the timeline (June 09, 2005)

Red Giant Software today announced the availability of Magic Bullet Editors v1.1, a plug-in for popular editing applications that enables moviemakers to add film treatments right on the timeline.  Magic Bullet Editors now supports Avid Xpress systems or any AVX 1.5 application on Windows XP or Mac OS X 10.3 or later, in addition to the existing support for Apple Final Cut Pro, Adobe Premiere Pro, and Sony Vegas.

Based on The Orphanages award-winning Magic Bullet technology, Magic Bullet Editors delivers film stock emulation, diffusion filter, and easy-to-use film-look presets inspired by popular productions, such as The Matrix, Saving Private Ryan, Traffic, and Ameliť.  Magic Bullet Editors 55 custom-designed Looks alter shading, contrast, and tints of scenes to mimic the elusive look of film.  Users can choose preset Looks from a pop up menu or customize and save their own film treatments. 

Magic Bullet Editors also includes the film damage creation tool, Misfire, which accurately recreates characteristics of old film, including grain, splotches, and scratches?as well as projection artifacts like flicker and gate weave.  In addition to a master plug-in with 13 categories of control, plug ins for another 13 effects are included in the package.

Pricing and Availability

Magic Bullet Editors
-- Offers 55 Magic Bullet Looks to emulate film processes and treatments.
-- Includes Look Suite for creating and tweaking your own variety of looks.
-- Provides 14 easy-to-use plug-ins for adding film damage characteristics.
-- Optimized for Intel Pentium 4 and Power Mac G5 systems.

Magic Bullet Editors is available through Red Giant Software for $299 USD.  Visit for additional product information.

About The Orphanage
Founded by former Industrial Light + Magic ( visual effects artists Jonathan Rothbart, Stuart Maschwitz, and Scott Stewart, The Orphanage is focused on high-end VFX services and animation for features and broadcast, original motion picture and television production, and digital filmmaking technology development.  Its first commercialized technology, the groundbreaking digital filmmaking software Magic Bullet Suite, was introduced at the 2000 National Association of Broadcasters convention in Las Vegas, Nevada.

About Red Giant Software
Red Giant Software LLC ( is a San Francisco-based company that develops and distributes professional tools for digital video production.  Products are available as stand-alone products and plug-ins for popular video editing and effects applications including Adobe After Effects, Adobe Premiere Pro, and other compatible applications such as Apples Final Cut Pro.  The products are based on production-proven technology developed by visual effects veterans.

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Related Keywords:Red Giant Software, Avid AVX, Premiere Pro, Sony Vegas


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