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Red Giant Software Releases Magic Bullet Instant HD Advanced

(July 02, 2008)
DMN Newswire--2008-7-2--Red Giant Software, publisher of Magic Bullet, Knoll Light Factory and Trapcode products, today introduced Magic Bullet Instant HD Advanced (formerly named Instant HD Pro). This new plug-in for Adobe After Effects CS3 delivers the highest possible quality conversion for SD to HD and is well-suited to prepare analog source footage and DV video clips for inclusion in HD projects. Instant HD Advanced combines de-interlacing and de-noising; advanced pan and scan; and a super-resolution algorithm for providing actual resolution enhancement. The easy-to-use preset menu helps users choose the right HD and 2K output formats.


Powerful Motion Analysis
Instant HD Advanced uses sophisticated multi-vector motion analysis to derive accurate and sharp output frames from interlaced material. In addition, motion vectors drive the super-resolution and de-noising tools to maximize quality.

Resolution Squared
Super-resolution is a technique for deriving and improving resolution from multiple frames of video. This method compares each pixel over successive frames, determining true edges in order to deliver sharper details and super-crisp results. Other scalers, including Instant HD and After Effects' built-in scaler, only process one frame at a time.

Multi-Core Support
Instant HD Advanced's elaborate image processing would have meant minutes-per-frame render times just a short while ago, but thanks to multi-core optimizations on Intel-based platforms, this tool can render in just over a second per frame on the fastest machines. Now the highest quality conversion is possible on normal desktop machines no expensive conversion hardware required.

Instant HD Advanced offers much higher quality than Instant HD or the scaler in After Effects thanks to the super resolution features in Advanced. The built-in deinterlacing and denoising controls greatly improve the quality of any interlaced material. Users that need faster scaling get the Instant HD plug-in for After Effects and other hosts as part of Instant HD Advanced package.

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Pricing and Availability

Instant HD Advanced is available now for $399 USD and support After Effects CS3 on Windows XP/Vista and Mac OS X on Intel processors. Current Instant HD, Magic Bullet Suite 2007, and Magic Bullet Suite 2008 users may purchase a cross-grade to Instant HD Advanced for $299.

About Red Giant Software

Red Giant Software LLC ( is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on production-proven technology developed by visual effects veterans.

All product and company names herein may be trademarks of their respective owners.

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Related Keywords:Red Giant Software, Instant HD Advanced, Instant HD Pro

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