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Red Giant Software Announces Three New Products at NAB

Digital Neural Axis Completes 68 VFX Shots for The Aviator with Primatte Keyer and Key Correct Pro (April 12, 2005)

Red Giant Software, publisher of a line of professional desktop tools including the award-winning Magic Bullet technology, today announced three new products Knoll Light Factory 3.0, Primatte Keyer 3.0, and Key Correct Pro 1.0. To see product demos at the upcoming NAB Convention in Las Vegas, NV (April 18-21, 2005) please visit the Red Giant Software booth — SL760F.

Of special interest: Digital Neural Axis, an innovative post production boutique, recently used Primatte Keyer and Key Correct Pro to complete 68 VFX shots on Martin Scorsese’s new film The Aviator, starring Leonardo DiCaprio as Howard Hughes and Cate Blanchett as Katherine Hepburn.

Knoll Light Factory 3.0 will deliver new levels of performance and variety for customers. The new Knoll Light Factory rendering engine will use the GPU to increase the speed of rendering for HD projects while maintaining the quality that users have come to expect. Users can expect up to 3.5x performance increase with the new version and even greater speed enhancements on high-end graphic cards.

New capabilities:
-- Increase performance up to 3.5x with GPU acceleration on a variety of ATI and NVIDIA graphics cards.
-- Apply any of the 30 new flare presets.
-- Take advantage of the complete support for graphic card centric applications, e.g. Apple Motion.

Primatte Keyer 3.0, published under exclusive agreement with Photron USA, is the most advanced and complete chroma keying software available — enabling artists to extract keys from any color background. This new version delivers a complete keying solution that addresses two common challenges: DV material and post key complications, such as uneven lighting, subtle shadows and edge light contamination (spill). A new feature called, called Key Correct, rounds out the toolkit and helps users overcome these workflow changes before the compositing stage.

“At DNA we believe in taking full advantage of on-going advances in digital technology — and Red Giant Software gave us tools to ensure we met all the challenges requested of us by The Aviator’s visual effects team. We felt a great sense of pride in receiving the VFX Supervisor’s (Rob Legato) near-immediate sign off on our first pass of an ‘improbable’ composite shot featuring Cate Blanchett. In fact, this shot, at first thought ‘completely impossible,’ has been cited numerous times by the Editor (Thelma Schoonmaker) as an example of how she has come to believe, after working on The Aviator, that almost anything is now possible in digital post production,” said Darius Fisher at DNA.

New capabilities:
-- Pull a key from low quality video sources, including HDV, and DV footage.
-- Automatically adjust a clip’s color to match the composite environment by blending its tonal and exposure ranges.
-- Correct tattered edges to make the final result more realistic.
-- Create the illusion that light from the background layer is being reflected onto the foreground layer, as if they were photographed in the same environment.
-- Eliminate blue/green spill on the fringe of your matte, even those with fine hair or motion blur.

Key Correct Pro 1.0 will deliver new compositing tools for professional users seeking the highest quality composites. This new set of 17 plug-ins will lets users correct alpha channel, create super-smooth outlines, and color match any two layers. Key Correct Pro will initially be available for After Effects 6.0 and later on Mac OS and Windows and support both 8 and 16-bit channel rendering.

New capabilities:
-- Brand new alpha channel clean-up and softening tools to make edge chatter and compositing problems disappear.
-- Accurate foreground background color matching for any two layers in 16-bit/channel color.
-- Superior depth of field blurs for compositing 3D elements in After Effects.
-- 14 other indispensable filter for making your composites look their best.

Pricing and Availability
-- Knoll Light Factory 3.0 will ship in Summer 2005 for $395 USD. Current users of Knoll Light Factory can upgrade for $99 USD.
-- Primatte Keyer 3.0 for After Effects and Avid will ship in Summer 2005 for $695 USD. Current users of Primatte Keyer can upgrade for $169 USD.
-- Key Correct Pro 1.0 will ship in Summer 2005 for $395 USD.

Please visit for additional product information.

About Photron
Photron ( was founded in 1974 to provide manufacturing, sales and service of professional film and video equipment and photo- instrumentation. Primatte was developed at Imagica Corp. in Tokyo, Japan, and was turned over to Photron Ltd. for worldwide distribution. While it is still a relatively new product, Primatte has made a major impact on the industry and has been used on such major feature films as Harry Potter, Daredevil, Lord of the Rings, X-Men, Spiderman, as well as many more films, TV shows, music videos, and commercials.

About Red Giant Software
Red Giant Software LLC ( is a San Francisco-based company that develops and distributes professional tools for digital video production. Products are available as stand-alone tools and plug?ins for popular video editing and effects applications including Adobe After Effects, Adobe Premiere Pro, Avid systems, Apple Final Cut Pro, Sony Vegas, and more. The software is based on production-proven technology developed by visual effects veterans and technology leaders including The Orphanage and Imagica.

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Related Keywords:After Effects, plugins, Primatte Keyer, Knoll Light Factory

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