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Red Giant Software Acquires Digital Anarchy Plug-Ins

Six New Motion Graphics Packages Expand Product Line (August 03, 2008)
Red Giant Software, with popular products Magic Bullet, Knoll Light Factory, and Trapcode, today announced that it has agreed to acquire the video plug-in portfolio of Digital Anarchy, a San Francisco-based plug-in developer. Digital Anarchy is known for its high-quality creative software for broadcast designers and 2D animators. The acquisition will add six new products to Red Giant Softwares roster, which will be repackaged under Red Giant Softwares own product names.

These new products make Red Giant Software a one-stop shop for plug-ins, with over 30 plug-in packages for Adobe After Effects, Premiere Pro, Apple Final Cut Pro, Motion, and Avid. Users can now turn to Red Giant to create a wide variety of effects, including particles, keying, color correction, lighting, cartoon effects, look creation, animated titles, and ultra-realistic water. Several of Digital Anarchys former products will distributed free of charge, including PlasmaFX, Color Theory, and Microcosm Codec. These free products will be introduced later in 2008.

I've known the Red Giant team before they were "Red Giant" and I've known Jim for a pretty long time too... I'm really glad to see such a good marriage of the two companies' strengths coming together.







The six new tools include PlaneSpace (formerly 3D Assistant Lite/Pro), a 3D layer animation tool; Datamator (formerly Data Animator), which creates and animates charts and graphs in 3D space; Psunami (formerly Psunami Water), a photorealistic water and wave generator; ToonIt (formerly Toon It!), which creates cartoon-style art from video footage; and Knoll Light Factory Spark, a version of the popular lens flare generation tool especially for advanced Autodesk platforms.

Jim has been the coordinator of the PLUGIN PAVILION for several shows across several years (an effort I hope he continues to spearhead).  The powerhouse section of any digital video compositing/editing show, the Plugin Pavilion offers a footprint for the killer third party plugins.   (plugin pavilion @ NAB 2007)


Jim Tierney, president of Digital Anarchy, said, As I looked to exit the video plug-in business to fully concentrate on our photography/Photoshop products, I approached Red Giant Software to help ease the transition for our users. Red Giant Software is recognized in the industry for taking care of its customers with a solid record for support and marketing. It was important to find Digital Anarchys film/video users a good new home " Red Giant Software fits that bill.

Sean Safreed, owner of Red Giant Software, said, This is an exciting milestone for our company. We entered the plug-in market nearly six years ago, and we are now are one of the largest providers of tools to production professionals. We are dedicated to providing innovative tools for broadcasters, film designers, and independent filmmakers, and Digital Anarchys video toolset expands our palette.  We look forward to providing Digital Anarchy film/video users and future customers with the best support and on-going updates to these new tools, and were already working on updates and compatibility enhancements.


I'm excited to see what RED GIANT SOFTWARE has to offer when the plugins get converted into their new red boxes.  It's not just about acquiring the software, for RGS, it's about helping to promote the work of these third party developers and assist those of us who rely on it for our professional work every day.

If you have any questions about the software, you'll still find a bunch of help available over at our friends' forum on the TOOLFARM WEBSITE.  If you want to purchase the new Red Giant Software, or have questions about licensing, you'll find that and more on the RED GIANT SOFTWARE website.


For rants, ramblings and general announcements - check out a chaotic blog in the BlogZone:
http://www.ninjacrayon.com/

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