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Red Bull Mission Control App Launches in US

(July 10, 2012)

BROOKLYN, NY -- (Marketwire) -- 07/10/12 -- Socialbomb announced today the US release of Red Bull Mission Control, a social game for iPhone, Android and the web. Billed as a global platform, Red Bull Mission Control encourages players to compete in challenging missions during the course of their daily lives.

"After a successful launch in the UK, we're excited to bring Red Bull Mission Control to one of the world's largest markets," said Scott Varland, Socialbomb CEO, who partnered with Red Bull Media House to create the application. "The app weaves a game into everyday life, bridges the networks and activities of players, and integrates tightly with Facebook, Twitter and Foursquare."

Red Bull Mission Control launched in tandem with the 2012 X Games where thousands of spectators were given a chance to win limited edition items and VIP passes. Venue specific missions drive players to team-up and check in at event venues, capture photos and other challenges.

Varland adds, "The application is a great example of how digital products and experiences can foster engagement and loyalty from consumers. By delivering value and staying connected to people every day, Red Bull develops passionate fans."


The game is designed to run continuously, but Red Bull Media House will also use the platform to drive hyper-local engagement. With a major event scheduled worldwide daily, the game gives fans a personal channel to be creative, socialize and to compete.

Red Bull Mission Control was created by Red Bull Media House and designed and developed by Socialbomb. In the first week available in the US and UK markets, the application ranked 9th and 20th in its iTunes Store category, respectively.

About Socialbomb:

Socialbomb is a social technology agency focused on innovative applications, games and experiences to bridge the networks, interests and activities of people across the web and real world. They believe social software is the most effective toolkit for next-generation creative agencies, and are passionate about being thought leaders in transforming their industry. For more information, go to www.socialbomb.com.

Red Bull Media House:

Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to www.redbullmediahouse.com.

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