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Reality Digital Debuts Mobile Technology for Brands and AgenciesNew Mobile Framework Extends Online Video Communities to iPhone, iPad and Other Mobile Devices (June 01, 2010)
SAN FRANCISCO, CALIFORNIA -- (Marketwire) -- 06/01/10 -- Reality Digital, Inc., a leading provider of white-label social media technology for businesses, today announced the release of a mobile framework solution to its industry-leading family of social media and online video platform products. With this new solution, businesses can quickly extend social media communities and campaigns powered by the Reality Digital Opus platform to mobile environments. The new solution gives brands and creative agencies an additional channel to reach and engage consumers via social video and allows businesses to take their brand wherever their customers are.
Key capabilities in the mobile framework solution include:
-- Mobile Communities - Adapt existing social websites built on Opus Platform to the mobile screen or create new mobile destinations on the iPhone, iPad and other smart phones and tablets -- High Quality MP4 Video - All videos are encoded with the MP4 codec for universal playback on mobile browsers without any plugins required -- Mobile Upload - Upload video, audio, photos and other media to the community site directly from a mobile device -- Social Features - Socialize videos with ratings, comments, social sharing and more -- Mobile Contests & Campaigns - Integrate mobile sites as a component of a larger campaign or as the primary destination of a contest
Because the mobile framework solution leverages Reality Digital's stable core technology platform and utilizes a flexible shared code base, customers can enter the mobile market more efficiently with minimal development time and deploy mobile applications that are tightly integrated with other Reality Digital social media solutions.
"As mobile technology advances and becomes more accessible, the amount of time spent consuming video and socializing on mobile devices is increasing dramatically," said Randy St. Jean, Co-founder and Chief Technology Officer, Reality Digital. "While we've integrated mobile solutions for customers such as MTV News as early as 2006, we are excited to formally offer a solution that extends branded communities to mobile screens and the mobile user as a component of a larger social media strategy. The advantage of adopting such a strategy can result in wider and more constant coverage of your brand amongst key audiences, as well as capture incremental eyeballs and drive viral traffic while enabling users to consume and engage with your content anywhere they go."
With a focus on building rich media-based communities, Reality Digital's social networking software puts the "media" back into social media. The company powers social media communities, contests and campaigns for global brands and leading creative agencies.
For more information on Reality Digital's mobile solutions, please visit: http://www.realitydigital.com/mobile-community.html.
About Reality Digital
Reality Digital, Inc. is a provider of enterprise-scale, white-label digital media solutions. The company's comprehensive family of products and strategic services enable global brands and agencies to socialize digital content and deliver more relevant and engaging community experiences to their customers. Reality Digital provides the building blocks needed for companies to manage, publish, distribute and monetize rich media on the web. Since 2003, the company has leveraged its core expertise in digital video to help leading global brands in media, entertainment, sports, travel and retail to drive brand recognition and deeper community involvement through social media.
Reality Digital Opus is a trademark of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.
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